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Mar 21 Posted 11 months ago
Aw, Thanks, Suzanne - it sounds like you're doing superb work. And yes, I agree - the most magic happens when the online go offline - and then even back online, and back offline. In my own organization, we can trace back over 25% of our sales growth to relationships that BEGAN on Twitter! Hope to meet someday, too!
Mar 18 Posted 11 months ago
Great write up, Ric!
As "the" community manager Dave speaks of at realtor.com, I have been socially active online for the past 6 years within the real estate communities and their respective groups, pages and profiles. Having worked within this industry exclusively for so many years (prior to being hired as realtor.com's Social Media and Industry Outreach Manager last October), I have been able to successfully build a solid online reputation which, in turn, has enabled me to not only build long term relationships with key industry influencers but also be seen as a trusted source and valued contributor to these online platforms.
The best part is physically meeting the people I build relationships with offline. As Bryan Kramer has penned in his latest book, "There is No B2B or B2C: It's Human to Human: #H2H," taking these conversations from online to offline brings a whole new level to the experience and relationship. It's where the real magic happens!