Mar 21 Posted 1 year ago
Aw, Thanks, Suzanne - it sounds like you're doing superb work. And yes, I agree - the most magic happens when the online go offline - and then even back online, and back offline. In my own organization, we can trace back over 25% of our sales growth to relationships that BEGAN on Twitter! Hope to meet someday, too!
Mar 18 Posted 1 year ago
Great write up, Ric!
As "the" community manager Dave speaks of at realtor.com, I have been socially active online for the past 6 years within the real estate communities and their respective groups, pages and profiles. Having worked within this industry exclusively for so many years (prior to being hired as realtor.com's Social Media and Industry Outreach Manager last October), I have been able to successfully build a solid online reputation which, in turn, has enabled me to not only build long term relationships with key industry influencers but also be seen as a trusted source and valued contributor to these online platforms.
The best part is physically meeting the people I build relationships with offline. As Bryan Kramer has penned in his latest book, "There is No B2B or B2C: It's Human to Human: #H2H," taking these conversations from online to offline brings a whole new level to the experience and relationship. It's where the real magic happens!
October 06, 2015Tuesday, October 6th at 12pm ET/9am PTExclusive, Live Webinar from Social Media Today Any good marketer knows that social selling is the next f...
September 15, 2015At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automa...
July 29, 2015Real-time marketing: you know it's a critical element in your business strategy, but are you finding it hard to master? You're not alone....
July 15, 2015Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...