May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Aug 11 Posted 7 months ago
Great post Jason - I think analytics is what social media was when it originally began to be looked at as a "new" business tool. While many businesses lagged behind getting on social media, it is now a must-have of any marketing efforts regardless of organization size.
Analytics seems to be going the same way: while organizations are now readily active on these networks very few of them are willing to invest time or resources into analytics. I believe majority of decision makers find it challenging to make sense of the data, and simply just have a hard time figuring it out how to get started. Luckily posts like this, and general first-time website measurement overviews will hopefully help many small-medium organizations get started with their analytics.
As with many things, the hardest part is getting started and establishing meaningful goals to make sense of.
Feb 17 Posted 1 year ago
Jason, thank you for pointing out the importance of customer intelligence through data analytics. We recently introduced a free cloud-based service at meetleads.com to track your website visitors. It's similar to google analytics, but it shows you the actual visiting companies and contacts within them as opposed to general demographics. We hope this free service helps sales and marketing organizations like yours improve your analytics without any additional effort or cost.