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Aug 11 Posted 6 months ago
Great post Jason - I think analytics is what social media was when it originally began to be looked at as a "new" business tool. While many businesses lagged behind getting on social media, it is now a must-have of any marketing efforts regardless of organization size.
Analytics seems to be going the same way: while organizations are now readily active on these networks very few of them are willing to invest time or resources into analytics. I believe majority of decision makers find it challenging to make sense of the data, and simply just have a hard time figuring it out how to get started. Luckily posts like this, and general first-time website measurement overviews will hopefully help many small-medium organizations get started with their analytics.
As with many things, the hardest part is getting started and establishing meaningful goals to make sense of.
Feb 17 Posted 1 year ago
Jason, thank you for pointing out the importance of customer intelligence through data analytics. We recently introduced a free cloud-based service at meetleads.com to track your website visitors. It's similar to google analytics, but it shows you the actual visiting companies and contacts within them as opposed to general demographics. We hope this free service helps sales and marketing organizations like yours improve your analytics without any additional effort or cost.