We are all about working smarter here at Buffer. Our focus on improvement and efficiency has led us to blog smarter, share smarter, and approach problems and activities with a fresh perspective of getting more done as quickly and simply as possible.
IFTTT is one of our favorite tools (and one that I'd imagine you might love as well). We use IFTTT in a number of neat ways here at Buffer, and there are loads of different options available through IFTTT for powering up your social media marketing. I thought I'd share a few of our favorites and some that might help you work smarter, too.
IFTTT (an acronym for If This Then That) connects two services together so that an action from one service triggers an action at another.
You could have an email trigger a tweet, or a Facebook post could trigger a download. I'm getting a little ahead of myself, though. There are lots of these connections (IFTTT calls them "recipes") down below.
Once you sign up for your free IFTTT account, you start connecting different channels such as email or Facebook. IFTTT has 100 channels in all, and it is constantly adding to its lineup.
Here are the major social media services that work with IFTTT:
(No Google+ and no Pinterest yet, but as you'll read below, there are some workarounds.)
Beyond social media services, IFTTT connects with a vast number of other channels, including both apps and hardware. These range from straightforward channels like email, text message, and GPS to unique and creative channels like electronic piggy banks and smart lightbulbs. Here is just a sampling of a few notable channels IFTTT can connect.
When you're ready to get started with a recipe, you can browse the gallery of popular and trending recipes, or you can make one from scratch. Each channel has a landing page of its own, too, which explains all the possibilities you do with triggers and actions. (Click here for an example page for Twitter.)
Any recipe can be paused or stopped whenever you like, so feel free to experiment! We've got a great list of recipes to try below.
(At Buffer, we also use the premium automation service Zapier for a few of our more high-powered connections. Zapier lets you have five recipes free and then offers paid plans for those who interested in more. Zapier has more than 350 channels you can connect, compared to 100 at IFTTT. We enjoy using each service---they seem to each cater well to their unique audience.)
Save links from favorite tweets to Pocket (try it out!)
This recipe grabs the first link in a tweet that you've favorited and adds the article to your Pocket, a read-it-later app. You can also save links in this way to Instapaper or Evernote, if you prefer those services.
When your Facebook profile picture changes, update your Twitter profile picture (try it out!)
If you're interested in keeping things uniform across your social media channels, this IFTTT recipe makes it quick and easy to keep a consistent profile image. Update on Facebook, and your Twitter profile changes, too.
Add Tweets to a Google Spreadsheet (try it out!)
This one has a huge number of variations, but the intent is pretty similar: You use this recipe to create an archive of what you've posted to social media. Here are a few ideas:
You can do variations of this recipe with other social networks and other archiving apps (like Evernote).
You may enjoy using the resulting spreadsheet for weekly, monthly, or quarterly reviews of what you've posted, or you can keep track of tweets and links so you don't repeat yourself with content. I've used a similar recipe for coming up with some of our content suggestions here at Buffer.
Buffer a tweet every time you favorite a story (try it out!)
Talk about a quick automation! I use this one regularly to add my favorite articles from Pocket straight to my Buffer queue. The recipe grabs the default text from Pocket (the title and url of the post), and I can easily hop back into Buffer later to tidy up my queue and customize the information I want.
Create a Google Calendar view of your Tweet schedule via Buffer (try it out!)
Editorial calendars are a fun way to keep track of the content you share, and IFTTT makes this look back easy and handy with an integration with Google Calendar. Connecting Google Calendar to Buffer makes it so that you can have each and every tweet added to your calendar for easy, visual reference of what your schedule looks like and what you've posted.
Automatically add to a Twitter list (try it out!)
I have quite a fondness for Twitter lists, which is why the list recipe comes in so handy for me. You can set up any trigger to add a name to your Twitter list (the one I have running currently is a connection with Soundcloud and Twitter that adds to a list all the bands I favorite).
One popular list recipe on IFTTT is adding people whom you've favorited to a list, or adding people who use a certain hashtag. There's also the possibility to sync your Instagram favorites with a Twitter list, e.g. photographers you love.
Post Instagram photos as Twitter photos (try it out!)
If you use Instagram and Twitter, you've likely run into the fact that the two sites don't sync very well. An IFTTT recipe can help with this. You can have your new Instagram photos post as native photos directly to Twitter.
Download photos you're tagged in to Dropbox (try it out!)
You can have IFTTT back up all your Facebook photos automatically with this recipe. The one above backs up those photos that have you tagged specifically, and there are other neat ways of setting the backups, too---back up everything, back up certain albums, etc.
Photos added to a specific album in iOS get added automatically to Facebook (try it out!)
If you snap a lot of photos on your phone, this one might come in handy. You can share directly to Facebook each time you take a photo and add to a specific album on iOS. (You can do the same with Instagram photos as well.)
Welcome new members to your Facebook group (try it out!)
Automatically build a "Welcome!" workflow into your community management by running this recipe that says hello (or whatever else you like) each time a new person joins your group. The welcome message gets pushed to the Facebook Group timeline. You can also run this recipe with the message going to your personal timeline.
Send your Facebook Page posts to your Google+ page via Buffer (try it out!)
Google+ is not one of IFTTT's connected services, but you can do a neat little workaround using Buffer. In this example, each of your Facebook Page posts can be buffered to update your Google+ page. When you set up your Buffer, just be sure to select a Google+ page as your connected profile.
Send Pinterest board posts to your Facebook Page (try it out!)
Though you cannot update a Pinterest board with IFTTT, you can use a Pinterest board to update other social accounts. Pinterest recipes like this are hacked together with RSS feeds. You add .rss to the end of a Pinterest board url, so your final url will look like this: http://pinterest.com/username/boardname.rss.
If you'd like, your Pins can be triggers for updates to Facebook Pages, Tweets, Google+ posts (via Buffer), or even Tumblr.
Send new Facebook Page posts to LinkedIn pages, too (try it out!)
You may find that the content you share on Facebook and LinkedIn is quite similar in style and tone. If so, it might save you time to crosspost all your Facebook content straight to LinkedIn. To keep things as easy as possible, you can run this recipe so that you only have to publish updates once, yet both places will be updated.
Share your favorite YouTube videos to Facebook (try it out!)
Each time you mark a YouTube video as a favorite, you can publish your activity to Facebook. Might be a great way to build some authority by recommending quality videos! Other favorites:
Mark Watch Later on a Vimeo video, and save the video to Pocket (try it out!)
I use Pocket all the time. I rarely visit Vimeo. So this recipe saves me some time and energy by putting all the Vimeo videos I want to watch right into my Pocket feed. The same thing can be accomplished with YouTube, too. Share your latest feedly subscriptions in Buffer (try it out!)
Interested in letting your audience know where you curate all your cool content? This recipe shares the new RSS feeds that you add to Feedly, publishing them via your Buffer. (You can also publish directly to Twitter, Facebook, LinkedIn, etc. with a custom recipe.) Send Feedly "Saved for Later" items to Buffer (try it out!)
Another fun Feedly trick is to mark your favorite articles directly in Feedly and push these favorites into your Buffer queue. The recipe works similarly to the one above about starred articles in Pocket. It just comes down to which tools you use most (maybe both?).
Send any text message to a Twitter or Facebook queue via Buffer (try it out!)
This recipe is perfect for when you're out and about and inspiration strikes. You can send a text message that can go straight into your Buffer queue for your Twitter, Facebook, Google+, or LinkedIn account (whichever one you've connected). Your text update then gets published at an optimal time.
Depending on how you have your Buffer connected, this recipe could help you sync your Instagram to your Twitter, Google+, Tumblr, or any other number of apps. It's a personal favorite of a few of us on the Buffer team.
Curate content by storing a set of links in a spreadsheet (try it out!)
I use this recipe to collect top digital marketing links that I've read in Pocket, adding them to a spreadsheet that I can reference later.
Wish people a happy birthday automatically on Facebook (try it out!)
Never forget another friend's birthday again with this automatic birthday greeting. The recipe checks your Google Calendar events for a certain keyword (e.g., "Birthday") and sends a customizable update to your Facebook feed. Let your Facebook friends know when an astronaut is hosting a Reddit AMA (try it out!)
Think your Facebook friends might be interested in astronaut knowledge? (I know mine would!) This recipe runs each time Reddit has an Ask Me Anything with an astronaut.
For those getting started with IFTTT, receive a new recipe in your email each day (try it out!)
As this post has probably made you realize, there are a lot of different ways to use IFTTT to work smarter. If you're interested in getting your feet wet, this introductory, daily email might be just the ticket.
Turn on a light show when you arrive home (try it out!)
IFTTT connects with the Hue lightbulb from Phillips, a smart lightbulb that can turn on/off and change lights digitally and remotely. One of Hue's settings is a color loop---basically, a light show. When this action is connected to a GPS trigger like pulling into your driveway, you can set off a light show to greet you at the door.
Here's a video of the color loop in action:
(The creator of the recipe notes that his kids think he's magic because the lights dance every time he comes home.)
As you can see, there are a huge number of tricks, tips, hacks, and recipes to run to help you work smarter and supercharge your marketing and productivity. I've collected all the ones mentioned here in a list on IFTTT. Here's a sample platter graphic:
Which IFTTT recipes do you use? What are you excited to try? I'd love to hear from you in the comments and see how we can all work a little smarter together!
P.S. If you liked this post, you might also like The Beginner's Guide to Putting the Internet to Work for You: How to Easily Save 60 Minutes Every Day and 5 Unusual Ways to Start Working Smarter, Not Harder, Backed by Science.
Image credit: Wikipedia.