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Jun 19 Posted 9 months ago
Spot on analysis Chris. Twitter never did a good job of explaining how to use twitter. When I joined in 2009 it took a lot of effort to work it out by googling various forums and blogs that actually provided tips on the terminology and how to use the platform. It was only because I was motivated to use it that I persisted - for the casual passer by it would often feel impenetrable. I always thought it was bizarre that there was no guide when you set up an account. I always felt Twitter wasn't very marketing focused because of it.
Re the app - totally agree. I adopted the echofon app as my interface after reading reviews and found that far more intuitive than Twitter. It would always amaze me how clunky the Twitter app was when I did try it and the same when I went back to the Twitter desktop. When Twitter revoked access to it's API for 3rd party developers I thought it was a dumb move.
It's a shame because I felt a strong loyalty towards Twitter but I've found my own use has become more intermittent as other platforms compete for my time and interest.
With the departure of the COO, hopefully they will put someone in there with a strong user focus and also put in some incentives for third party development.
Only time will tell. Being publicly listed though may not give them the time they actually need.
Jun 18 Posted 9 months ago
Great points Gail.
Jun 18 Posted 9 months ago
If @Ev knows it was a mistake to cut off third party apps, why is it too late? They can encourage app developers to come back or even partner with them. There are many functions serious Twitter users would love to have and improvements they can make.
If I were Twitter, the first thing I would do is reach out to influencers like me who mentor other influencers. They are not doing a great job of sharing how to use their new features. Apparently, they are taking a hands-off approach to letting the few figure it out themselves.
They could be having people like us sharing with other power users how to add images. Right now, anyone who puts a decent image in a tweet is 20x more likely to have it retweeted. Few have that figured out after all this time.
Almost no one knows that header images are not fully visible on Android, iPhone or Twitter apps. The strange configuration of text on my @GrowMap header is because those are the only areas that appear to work on all devices (I hope).
More people would share videos if they knew that EVENTUALLY they WILL show up. Add a video to a tweet and it appears to not work. How many stop adding videos because they don't think they know how?
I recently found a post on how to use Twitter cards. One of these days I'll make time to actually figure that out and then I will teach others. If Twitter cared, they could support those efforts so they happen now instead of someday.
Jun 15 Posted 9 months ago
Good article Chris. Thanks for your thoughts