View Twitter chat schedule: #SMTLive

Blame it on the youth: How Rocket21 is connecting Generation Z and the future of business

The Millennial or Generation Y has the world abuzz. This generation is not only changing how businesses sell and what they sell, they’re also changing how businesses work. Millennials are indeed the first truly digital generation but they’re aren’t the only group with digital DNA. Generation Y, those that follow X and Generation Z behind them are rising fast. They too see the world differently and already represent a significant economic force in the world. In the United States, Generation Y is said to control up to $30 billion in spending. They’re connected. They’re informed. And, they’re practically immune to traditional sales and marketing programs established to serve the generations before them.

My guest on this episode of Revolution is Jodell Seagrave, president of Rocket 21. As an innovative social learning platform for middle school students, Jodell’s Rocket21 connects tweens, young teens and world class experts to help kids thrive. Seagrave shares her experience in how social technology plays a role in helping us better understand Generation Y, what they represent, what’s important to them, and how they make decisions.

Subscribe to Revolution on Youtube or iTunes and connect with me: Twitter | LinkedIn | Facebook | Google+

The End of Business as Usual is officially here…

Join The Conversation

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...

Whitepapers