Blame it on the youth: How Rocket21 is connecting Generation Z and the future of business

BrianSolis
Brian Solis Principal, Altimeter Group

Posted on December 28th 2012

Blame it on the youth: How Rocket21 is connecting Generation Z and the future of business

The Millennial or Generation Y has the world abuzz. This generation is not only changing how businesses sell and what they sell, they’re also changing how businesses work. Millennials are indeed the first truly digital generation but they’re aren’t the only group with digital DNA. Generation Y, those that follow X and Generation Z behind them are rising fast. They too see the world differently and already represent a significant economic force in the world. In the United States, Generation Y is said to control up to $30 billion in spending. They’re connected. They’re informed. And, they’re practically immune to traditional sales and marketing programs established to serve the generations before them.

My guest on this episode of Revolution is Jodell Seagrave, president of Rocket 21. As an innovative social learning platform for middle school students, Jodell’s Rocket21 connects tweens, young teens and world class experts to help kids thrive. Seagrave shares her experience in how social technology plays a role in helping us better understand Generation Y, what they represent, what’s important to them, and how they make decisions.

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The End of Business as Usual is officially here…

BrianSolis

Brian Solis

Principal, Altimeter Group

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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