Is Blog Comment Link Building Bad for SEO?

Tommy Landry President and Founder, Return On Now

Posted on November 15th 2013

Is Blog Comment Link Building Bad for SEO?

If you are like most webmasters and SEOs today, you are very careful about link building, and especially blog commenting. And with good reason.

Google has gone on record speaking out against link schemes as a whole. The passage below from Google’s Link Schemes Page summarizes their overall stance on the matter:

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

This definition of a link scheme makes one thing very clear – any link building intended to manipulate ranking comes with a risk that they’ll consider it a violation of their overall guidelines. As we all know, violating the guidelines can cause very bad problems associated with the various Google Penguin updates and manual penalties we’ve seen over the past two years.

At the same time, Google has gone on record stating that link building is not necessarily against the rules.

What’s an SEO to do? The logical conclusion is to play it safe and avoid any link building that may come with a penalty. Blog commenting falls squarely in the ring of uncertainty.

Matt Cutts: Blog Commenting Is Fine for Link Building…

In this week’s video released by Matt Cutts himself, he covers this very topic. The overall purpose of the video is to dispel the rumors that blog commenting as a practice will be harmful to your organic ranking.

He even goes so far as to mention his own behavior commenting online. The implication is that if it’s okay for Cutts, it should be okay for most of us. I’m glad to hear this, because I never stopped commenting and don’t plan to do so at any time in the near future. If social is important to your success, so is blog commenting.

…But Use Your Real Name...

As we all know by now, Penguin penalized overoptimized anchor text. This rule extends beyond on-page links to comments as well.

Use your own name, lest you be labeled a spammer. Not only is this an indicator to the search engines that you might be manipulating the system, but it will also potentially get you blocked by Akismet (and similar tools) and shunned by the community on the site where you aim to comment.

Imagine your own blog, where “Tommy Landry” comments something insightful. That will make it through all of the checks. What about if I changed my name to “Leading SEO Link Building Firm” or “Austin SEO”? You get the picture.

…and Comment on the Blogs Yourself

Matt also covers the idea of what is and isn’t manipulation with blog commenting. Essentially, feel free to comment as often as you like, but do it yourself. He makes it clear that they will not tolerate scalable or automated commenting schemes, as those violate the link scheme rules without question.

Bottom line – blog commenting is a great way to build links, engage with an audience on a site you like, and enhance your own visibility. Just do it the right way, and you should have no concerns of a penalty.

Cutts Video: Are All Comments with Links Spam?

Here is the original video. Let me know what you think of it in the comments below.

The post Is Blog Comment Link Building Bad For SEO? appeared first on and is copyrighted by Return On Now.


Tommy Landry

President and Founder, Return On Now

Tommy Landry has over 20 years of experience in marketing, SEO, social media, and content strategy. Operating out of Austin, TX, he consults and trains on Social Media, Content Marketing, SEM, SEO and related topics. Learn more at

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Ajay Prasad
Posted on November 15th 2013 at 1:58PM

Hi Tommy,

I read your article many times and knew the reasons why we should be careful about the link building and blog commenting. Great article Tommy for your informative explanation regarding blog comment link building.

Belinda Summers
Posted on November 16th 2013 at 12:49AM

I would agree with Matt Cutts. When done the right way, there's no reason why we shouldn't do blog commenting. When you're just sharing your thoughts and engaging for the benefit of everyone. After all, we're going social now and thoughts are usually done with comments. :)

Posted on November 16th 2013 at 3:48AM

thats great article.i love it and since i stuck with google hummingbird,i'm still using blog commenting to get a backlink. thanks for this great article...

JD Rucker
Posted on November 17th 2013 at 1:24AM

It's all about bringing value. Worthless comments are worthless. Commenting for the sake of that one little link is a poor strategy. Commenting with a link to a piece of content that brings value and adds to the conversation can not only drive traffic but it can also become a resource that others link to on their own. Great post, Tommy!

Posted on November 20th 2013 at 1:30AM

Hello Tommy

Thanks for that helpful post, really a breather for me. Since a while I was left struggling with my website page rank. However I strongly back this idea of regularly posting relevant comments and contents. They help resolve queries for online users and can be a rich source of quality backlinks


Ehtesham Shaikh
Posted on November 21st 2013 at 4:56AM

Thanks for informing and clearing. Many seo's told me that blog commenting will no longer be used as a form of backlink building. 

Posted on November 28th 2013 at 5:57PM

The biggest problem with genuine blogs and those that comment on them is that the watchdog doesn't trust anyone because of the many who have spammed the hell out of blogs and due to the excessive back link building that has prevailed all over the internet.  The black hatters will always be a step ahead with their stealth activities and unfortunately some genuine link building will be regarded as spam by the almighty 'G' and the poor site/individual will be affected.

So, will the engines ever be able to accept and 'believe' all types of commenting?  I fear not.


Abhijit Sen
Posted on January 15th 2014 at 6:26AM

This is an excellent article. I am very much appreciate to know more about blog commenting is a well process. Your modern experience is good on link building,

Posted on January 24th 2014 at 5:02AM

Thanks for the info Tommy. I mostly use my first name and first letter of last name when I'm posting comments on blogs.

Posted on January 25th 2014 at 2:30AM

Its a very great article. Its really fantastic and superb to read. By redaing this, I get to know more about the knowledge of blog commenting, and many more. This is very informative for me. Thanks for sharing.

Posted on April 10th 2014 at 6:09AM

This is nice post. Blog commenting is effective way for generate link building strategy. It is a very popular technique. There are many sites or blogs available for sharing your knowledge by comment and you will divert traffic to your target. A regular blog commenting on reales topic will increase traffic to your sites or blog.

Very nice information provided by tommy. Thanks for sharing it.


Posted on April 15th 2014 at 2:06PM

Thanks Tommy for a Great Post.

I was scared as i was in a habit of blog commenting. For some time i stopped it also. But now very happy to read the article.

One Question: What is the limit? 1 or 2 blog commenting a day- is it fine?

Posted on May 6th 2014 at 2:30AM

Very informative article.

Rai Univ
Posted on May 10th 2014 at 2:21AM

Hi Tommy, Thanks for sharing. Blog commenting is very old and effective to generate backlinks. But we should have be careful to doing this technique too much.

Keep commenting & Keep optimizing

All the best.....!@!

Posted on May 10th 2014 at 8:21AM

Thanks for the nice explanation , , now i understood the importance of blog commenting with the proper usage, Thankyou very much

Posted on September 25th 2014 at 8:24AM

Blog comments are a reaction to a blog post, so it should be your opinion to what you’ve read. So, I dont think si its bad for SEO.

Mayyank Gupta
Posted on December 12th 2014 at 4:16AM

I was think that blog commenting is useless

They're very high effort, but tremendously low value. And most are tagged “No follow”. This gives direction to search engine not to follow these links. But your blog clear my all the queries. Thanks for great comments.