Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Is Blog Comment Link Building Bad for SEO?
Posted on November 15th 2013
If you are like most webmasters and SEOs today, you are very careful about link building, and especially blog commenting. And with good reason.
Google has gone on record speaking out against link schemes as a whole. The passage below from Google’s Link Schemes Page summarizes their overall stance on the matter:
Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.
This definition of a link scheme makes one thing very clear – any link building intended to manipulate ranking comes with a risk that they’ll consider it a violation of their overall guidelines. As we all know, violating the guidelines can cause very bad problems associated with the various Google Penguin updates and manual penalties we’ve seen over the past two years.
At the same time, Google has gone on record stating that link building is not necessarily against the rules.
What’s an SEO to do? The logical conclusion is to play it safe and avoid any link building that may come with a penalty. Blog commenting falls squarely in the ring of uncertainty.
Matt Cutts: Blog Commenting Is Fine for Link Building…
In this week’s video released by Matt Cutts himself, he covers this very topic. The overall purpose of the video is to dispel the rumors that blog commenting as a practice will be harmful to your organic ranking.
He even goes so far as to mention his own behavior commenting online. The implication is that if it’s okay for Cutts, it should be okay for most of us. I’m glad to hear this, because I never stopped commenting and don’t plan to do so at any time in the near future. If social is important to your success, so is blog commenting.
…But Use Your Real Name...
As we all know by now, Penguin penalized overoptimized anchor text. This rule extends beyond on-page links to comments as well.
Use your own name, lest you be labeled a spammer. Not only is this an indicator to the search engines that you might be manipulating the system, but it will also potentially get you blocked by Akismet (and similar tools) and shunned by the community on the site where you aim to comment.
Imagine your own blog, where “Tommy Landry” comments something insightful. That will make it through all of the checks. What about if I changed my name to “Leading SEO Link Building Firm” or “Austin SEO”? You get the picture.
…and Comment on the Blogs Yourself
Matt also covers the idea of what is and isn’t manipulation with blog commenting. Essentially, feel free to comment as often as you like, but do it yourself. He makes it clear that they will not tolerate scalable or automated commenting schemes, as those violate the link scheme rules without question.
Bottom line – blog commenting is a great way to build links, engage with an audience on a site you like, and enhance your own visibility. Just do it the right way, and you should have no concerns of a penalty.
Cutts Video: Are All Comments with Links Spam?
Here is the original video. Let me know what you think of it in the comments below.