- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Blog Headlines: Seven Tips to Double Your Clickthroughs
Posted on December 13th 2013
Both of these are the first thing your reader sees. In many cases, the headline or subject line will make or break whether they even make it to the content you’ve worked so hard to craft and perfect.
So what are some keys to more effective blog headlines? Here are a few that we’ve seen have the most direct impact.
Goes without saying, but we’ve all seen irrelevant headlines. No bait and switch, please. Know your content, know your audience, and be direct.
If you’re a brand-name blogger like Seth Godin, you can get away with more obtuse subject lines because people are going to read it anyway. But for the rest of us, something specific is far more important.
Precision is one thing, but you don’t need to give everything away in the subject line. You don’t have room, for one, but also you want to compel a reason to click.
It’s statistically proven that “top seven tips” always outperforms “top tips”. It’s precise, which implies there’s some science or discipline behind the list.
Use keywords early
The search engines like it. Don’t write awkward subject lines just to get your keywords up front, but look for rational ways to make it happen.
Use two parts
For example, “Content marketing: Six ways to increase engagement” or “Your presentation sucks: Why prospects ignore you, and how to get their attention back”. It’s like two headlines in one, and it works harder for you to earn the click.
Address the reader directly
Don’t write in terms of we and I, unless it’s warranted. As much as possible, address the reader directly with “you” statements. Talk to them as if you were right in front of them. Make the headline personal.