Right, here I am blogging every day during January as part of HubSpot’s 30-Day Blog Challenge but do I really need to blog daily or should it be every weekday, once a week or may be just a couple of times a month?
I took my usual route of Googling to see what I could find in terms of advice and felt I’d walked into a lively debate! There were many advocates of the blog every day proposition, and some companies and individuals making a fantastic job of it – like HubSpot and Seth Godin. Equally there were a fair number of supporters for blogging less frequently.
Let’s look at some of the ‘fors’ and ‘againsts’!
I can see both sides of the debate but I particulary liked positive spin on not blogging daily added in a guest post I found by Dries Cronje, the founder of Productive Entrepreneur:
“You shouldn’t post on your blog every day because you need to spend time creating assets to grow your business.
You should spend time conducting interviews with niche authorities. You should host webinars. You should create ebooks, all of which you can either sell or offer as free subscription incentives.
Your marketing efforts will pay off if you do. And a product that offers a clear solution to one of the pressing problems of your target market can make you good money for years to come.”
Your time is a precious resource and, as an entrepreneur, you need to make sure you use it wisely to generate an income. To paraphrase another common expression “fans are vanity, profit is sanity!”.
So while I will continue with the 30-Day Challenge and at the end report back any difference it has made to my business.
How often do you blog? And why?