To Blog or Not to Blog? That is the Question!

Kim Morrison
Kim Morrison Owner/Partner, Morrison Social Media

Posted on January 6th 2014

To Blog or Not to Blog? That is the Question!

How often should you (or I) blog?

To blog or not to blogRight, here I am blogging every day during January as part of HubSpot’s 30-Day Blog Challenge but do I really need to blog daily or should it be every weekday, once a week or may be just a couple of times a month?

I took my usual route of Googling to see what I could find in terms of advice and felt I’d walked into a lively debate! There were many advocates of the blog every day proposition, and some companies and individuals making a fantastic job of it – like HubSpot and Seth Godin. Equally there were a fair number of supporters for blogging less frequently.

Let’s look at some of the ‘fors’ and ‘againsts’!

For:

  • Provides new fresh web content
  • If structured correctly will help your SEO (search engine optimisation)
  • Can be leveraged as part of your social media marketing
  • Gives you and your business a voice and personality
  • Allows you to demonstrate your expertise and create your brand
  • Increases visitors to your website

Against:

  • Quality versus quantity – you fall into the numbers trap
  • Weak content
  • Your post sits at the top of your blog page for only a day so attracts fewer comments and social proof
  • You just don’t have the time
  • You overwhelm your subscribers – they don’t have the time to read all your posts daily
  • No plan or strategy why you’re doing it.

I can see both sides of the debate but I particulary liked positive spin on not blogging daily added in a guest post I found by Dries Cronje, the founder of Productive Entrepreneur:

“You shouldn’t post on your blog every day because you need to spend time creating assets to grow your business.

You should spend time conducting interviews with niche authorities. You should host webinars. You should create ebooks, all of which you can either sell or offer as free subscription incentives.

Your marketing efforts will pay off if you do. And a product that offers a clear solution to one of the pressing problems of your target market can make you good money for years to come.”

Your time is a precious resource and, as an entrepreneur, you need to make sure you use it wisely to generate an income. To paraphrase another common expression “fans are vanity, profit is sanity!”.

So while I will continue with the 30-Day Challenge and at the end report back any difference it has made to my business.

How often do you blog? And why?

The post To blog or not to blog? That is the question! appeared first on Morrison Social Media.

Kim Morrison

Kim Morrison

Owner/Partner, Morrison Social Media

Horse loving, marketing and social media specialist living in Suffolk, UK. I love social media, marketing and helping businesses become successful by finding and winning new clients. Also theatre, ballet, my spooky horse, Winston, and of course must not forget my husband, Geoff!

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Comments

John Phanchalad
Posted on January 7th 2014 at 1:02AM

at the moment I am blogging daily across all sites that I control and it appears to be having a neutral effect on SEO.  I think the frequency of the blogging gives out an intent to the search engines of what the blogger is trying to achieve.  Someone who is "over blogging" is trying to do SEO while someone who is just blogging, is probably not blogging on a daily basis.

Kim Morrison
Posted on January 7th 2014 at 2:19AM

Good point! I'll be interested to see my results at the end of the 30-Day Blog Challenge.