Aug 11 Posted 4 years ago
Standford and Amanda I have to agree with you both. I'm in the middle of a total career change here recently obtaining my MBA at the age of 57 and have never blogged. From an I'm a partner in a business that requires me to blog at least twice a week with at least 300 words. The idea of having a format and guide that Standford has suggested is just what a 56 year old newbie needs to get started and to maintain my sanity. On the other hand Amanda my thoughts were right on target with your comments until I received my new assignment. In this case we have to do something I learned in the military; let the terrain dictate your movement and progress.
Jul 28 Posted 4 years ago
Hi Amanda, thanks for the comment.
Couple of points.
Having a framework/template for writing posts doesn't stifle originality or creativity. For example, the Hero's journey framework has been used in countless creative ways (i.e. Star Wars, The Matrx, even the Godfather). You get the same cookies if you use the same ingredients. I'm not advocating using the same ingredients, just a simple straightforward process for presenting the blog.
The problem with "write as much as needed to get the point across" is that this could lead to long-winded posts that lose the reader. For businesses, it doesn't make sense to have an open-ended post structure that kills any chance of the post getting read. And, I never mentioned anything about SEO practices or keyword stuffing.
Multiple short posts = posts that are concise and likely to get read. Multiple short posts in a short time keeps your great information top of mind with the reader. This is the goal.
Infrequent long posts would not accomplish the same objective.
The standard argument "I would rather have xx number of quality followers versus the xx number of crappy subscribers" makes logical sense. I'm offering a way to get a large number of quality followers. You can have your cake and eat it too if you think creatively.
Last, writing long-winded, unstructured, infrequent posts is an option. However, I wouldn't want this person writing for me. My premise is that focused, concise, and short blog posts = posts that get read and understood. This isn't inherently false. My hope is that readers will test the premise before rejecting it out of hand.
Jul 27 Posted 4 years ago
Thank you for your perspectives. Respectfully read, respectfully disagreed. Templates should not ever be used or recommended for writing blog posts. In my experience, templated blog posts = cookie cutter = zero originality.
A better approach is to stick to the one-idea principle and write as much as needed to get the point across, without setting artificial limits on word count or stupid SEO practices of stuffing posts with text-rich keywords.
I agree with you that readers have short attention spans, but why create multiple short blog posts in a short time? What exactly are you trying to accomplish with that approach? Increased readership does not equate to quality readership. I would prefer to have 30 die-hard followers of my humble blog (http://socciwriter.blogspot.com) than to have 500 who subscribe to my e-newsletter just because and delete those e-mails from their inbox each day.
Every person has a unique perspective and should be given a chance to express themselves in writing without being constrained by the false premises of brevity = good writing as you suggest.
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