Blogging is Dead: Why You Should Care

jasonverdelli
Jason Verdelli CEO, Phase 2 Solutions, LLC

Posted on February 18th 2014

Blogging is Dead: Why You Should Care

ImageThe idea of blogging is excellent. Share valuable and relevant information that people will find valuable. As a result, build a strong loyal following. Sounds great right?

The problem with blogging on its own

One fundamental problem, as I see it, is that blogging is all about building an AUDIENCE. One way communication. I write something and push it to you hoping to gain a bit of trust and maybe, just maybe, you’ll take the next step in using a product or service of mine. Of course, I’m spinning this from a business perspective.

Audience becomes Community

Whether you have 100K people following your blog or just 10, there is one extremely important element missing. It’s the element of COMMUNITY. It’s a step beyond blogging. It’s where your AUDIENCE becomes connected not only to you, but to each other. The platform from which you share not only allows you to share content, but provides the ability for what used to be your audience, that which is now your community, to engage, share and connect around thoughts and ideas all based around one central purpose. This is what I call a Social HubSite.

Example

Let’s break this down into a real world example. One of our clients, Meadow Creek Organics (a soon to launch online farmers market), needed a way to share content and connect with the different groups of people around them. In this case we are talking about Local Farmers, Vendors, Chefs and Health Enthusiasts (potential customers). Meadow Creek keeps certain groups open and certain groups private, as certain bits of information they don’t want floating around the web (i.e. messages to Vendors).

meadow_creek_example

In this example, Health Enthusiasts have a natural tendency to want to connect with the local farmers that are growing the food they are about to eat. This is an incredibly important connection between members in the community especially since the transaction is taking place online. Needless to say, it builds a much strong sense of trust that content alone will NOT establish. Health Enthusiasts now can spark a conversion with the farmers growing the vegetables they are buying. Meadow Creek can also keep all the groups (Farmers, Vendors, Health Enthusiasts, etc.) of people up-to-date on everything relevant to them without clumping content that is relevant for one group, but not another Keeping everything relevant (or in context) is the key to KEEPING people engaged over the long-term.

If Meadow Creek were to solely attempt to build trust from potential customers by blogging, trust might never be established within the community of people around them.  If your like me you want to get to know the people you are buying from personally. The only way to spark this activity is to turn your blog into a community.

Does this mean you should stop blogging?

Absolutely not. Just start thinking of ways to elicit 2-way conversations versus one-way communications. You’ll not only connect better with your community (i.e. groups of people around you), but also allow your community to connect with each other. This creates a sense of connectedness to your brand that your competitors will wish they had started sooner.

In a sea of ever growing noise, the only way to harness the time, attention and energy is to view the people around you not as your audience, but as your community. Allow them to join your ship and tread the waters together. Don’t let them float in the sea of noise forever. Give them an environment to make them feel connected to you and others around you.

Remembering these points will give you a foundation of thinking that will help you achieve your goals much faster. Your community can help you. Provide the right conditions for them to do so and you’ll find yourself achieving your goals in less time and for less money.

Social HubSite is designed to bring all of these elements into one central platform for you. Try it today for free. You’ll also experience how we use our own community (http://connect.socialhubsite.com) to help you get the most of out your Social HubSite.

jasonverdelli

Jason Verdelli

CEO, Phase 2 Solutions, LLC

There is nothing in today’s world of modern technology that we can’t learn from over 10,000 years of civilization. History has taught us the power of uniting a purpose-drive community, small or large. Communities save lives, bring cures to diseases, help others in need and so much more. This is why I get out of bed everyday. My purpose in life is to help organizations create a culture of community for a greater good.

It took me years to really discover this passion of helping people and organizations unite their communities. I started my company, Phase 2 Solutions (an online marketing company), back in 2005 and for the most part the first 5 years. Like most that come out of college into the working world I wanted to make money and “live the American Dream”, but there was something missing. I struggled for years like any other business person in their first few years trying to grow a business. It wasn’t until a few years ago when I met one of my now business partners that ask me probably one of the most important questions I have ever heard. He said, “What greater purpose are you serving for the world? When they bury you in the ground, what do you want to have left behind to this world?”. I was shocked and never really thought about what I was doing for those first few years that way. This is what drove me to where I am today.

This is a quote that helped shape my mindset:

“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
- Steve Jobs

Here is another quote that also helped:

“Be the change you want to see in this world.”
- Gandhi

Answering this question took several months and wasn’t easy. I looked at all of the puzzle pieces floating around in my head and started to put them together. I had been doing online marketing for years. Being the outgoing person that I am, I naturally enjoyed connecting people together. I put these 2 things together and realized that in today’s world more than ever, there is much more accessibility to unite purposeful communities together that serve a greater good. With the power of new social technology and strategic direction I could help many people and organizations harness the power of a purpose-driven community.

As I discovered this passion I realized a monumental flaw. The growth of social networking and digital connectivity, although a great pool of opportunity, actually makes it much more difficult for people and organizations to focus people’s time and attention. The more social networks that pop up, status updates to read, emails to read and ever growing distractions that naturally come with increased connectivity make it ever more challenging. This is when I saw the opportunity to create Social HubSite, a platform to help people and organizations build a purpose driven community while still staying connected to ever-growing expansion of social networking. I knew this was the first step in leading me to my vision.

This is the quote that inspired me to take my technology talents to develop Social HubSite:

“Without a paper – a journal of some kind – you cannot unite a community.”
- Gandhi

Social HubSite is a central online hub and community that is for a specific purpose run by a person or an organization. I learned that it is not just the technology that is important in uniting a community, but the way it is run. You can have the best technology in the world, but if you don’t understand how to grow and effectively manage your community, the benefits are far from reachable. This is where I realized that myself and my company was really responsible for helping organizations create a “culture of community”. In short, a culture of community is the way you run your online community and the way the members of it are interacting. It is the core to which communities either grow or die.

This premise of building a culture of community with an online community is not only the reason why my company exists, but also the purpose behind my blog. I want to inspire and give direction to people and organizations that want to make a difference by tying in a purpose-driven online community with the community that exists in real life. The goal being to get others to build trust behind the purpose of your community and to take action to support the purpose of your community.

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Comments

Damayanti
Posted on February 18th 2014 at 10:36PM

Not sure if my company will start using socialhubsite right away but the idea is right there. Great to know!