Blogging for Job Seekers: Tips for Using Social Media to Secure Employment

Sarah J. Purdy
Sarah Purdy Writer and Editor, University of Nevada, Reno

Posted on October 15th 2010

For anyone who’s out of work or considering the possibility of a future job search — and let’s face it, that’s most of us — social media platforms offer relatively easy-to-use tools for demonstrating expertise and professionalism to potential employers or clients.

Here are five tips for using social media to help secure employment:

  1. Set up a blog at WordPress.com. WordPress and social media information sources like Mashable and Social Media Today offer instructions for how to set up a blog that looks professional and how to use it to develop your online presence.
  2. Write blog posts about what you know. Show potential employers the value you can add to their organizations.
  3. Tweet about it. Set up a Twitter account for your professional profile and tweet links to your blog posts to get the word out about what you do.
  4. Share your posts on LinkedIn and Facebook. As with Twitter, create professional profiles and offer advice and useful information to your online contacts and friends.
  5. Research. Online resources like Monster+HotJobs offer great advice on how to present yourself to the world using every tool available to you.

If you already have a blog and Twitter and Facebook accounts for personal use, consider keeping those private and developing a public, professional presence you show to the world. Remember that every time you use social media to communicate, you’re developing your personal brand. Think about how you want potential employers and clients to perceive you before you post.

Sarah J. Purdy

Sarah Purdy

Writer and Editor, University of Nevada, Reno

I am a publications writer and editor for the University of Nevada, Reno (UNR), where I have worked since 2004. Prior to joining UNR, I worked as a journalist, editing and writing features and news stories for the Reno Gazette-Journal. I earned a master’s degree and a bachelor’s degree in English literature from UNR, where I was chosen for a graduate research assistantship in Victorian literature and graduated with a 4.0/4.0 cumulative GPA. I also taught at UNR for three semesters as a discussion leader for cross-disciplinary Core Humanities 201 and 202 courses, which examine Western literature, history, and culture from Mesopotamia and the Ancient Greeks through the Enlightenment and Industrial Revolution to World War II, the postcolonial era, and postmodernity. In addition to working full-time as a writer and editor for UNR, I am currently teaching ESL part-time, taking an online TESOL class and TEFL certificate, and completing a Social Media Marketing certificate.
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Comments

Courtney Hunt
Posted on October 21st 2010 at 6:53PM

Hi Sarah.

I agree with your recommendations, except for the advice to set up two accounts on Facebook, one for personal use and one for professional use. To quote Facebook: Maintaining multiple accounts, regardless of the purpose, is a violation of Facebook’s Terms of Use. (see http://www.facebook.com/help/?search=user+profiles).

I have recently written a blog post/white paper that focuses more on the risk management aspects of socila media as part of the job search process. It's entitled "Social Screening: Candidates – and Employers – Beware" and can be accessed here:

Blog post - http://www.sminorgs.net/2010/10/social-screening-candidates-and-employers-beware.html

White paper - http://www.slideshare.net/SMinOrgs/social-screening-candidates-and-employers-beware

Courtney Hunt - Founder, Social Media in Organizations (SMinOrgs) Community

Courtney Hunt
Posted on October 21st 2010 at 6:54PM

Hi Sarah.

I agree with your recommendations, except for the advice to set up two accounts on Facebook, one for personal use and one for professional use. To quote Facebook: Maintaining multiple accounts, regardless of the purpose, is a violation of Facebook’s Terms of Use. (see http://www.facebook.com/help/?search=user+profiles).

I have recently written a blog post/white paper that focuses more on the risk management aspects of socila media as part of the job search process. It's entitled "Social Screening: Candidates – and Employers – Beware" and can be accessed here:

Blog post - http://www.sminorgs.net/2010/10/social-screening-candidates-and-employers-beware.html

White paper - http://www.slideshare.net/SMinOrgs/social-screening-candidates-and-employers-beware

Courtney Hunt - Founder, Social Media in Organizations (SMinOrgs) Community