You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!

Bob Libbey of Pfizer Talks Social with Robin Carey

Bob Libbey, Head of Digital & Social Communications at Pfizer Inc., met with me to discuss the way social is shaking up our preconceived notions about how companies talk with their customers. He believes companies first need to look at what they’re trying to achieve with their marketing communications, their business objectives, get clear on the content they need to deliver, and then lastly figure out the best social platform to use for delivery.

Join us at The Social Shake-Up 2014 in Atlanta, 9/16-17, to hear real-life case studies from other brands on the frontlines of social business and connect with more than 500 top business leaders. Register here: socialmediatoday.com/social-shake-up-registration

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  • July 29, 2015
    Real-time marketing: you know it's a critical element in your business strategy, but are you finding it hard to master? You're not alone....
  • July 15, 2015
    Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...