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Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Bob Libbey, Head of Digital & Social Communications at Pfizer Inc., met with me to discuss the way social is shaking up our preconceived notions about how companies talk with their customers. He believes companies first need to look at what they’re trying to achieve with their marketing communications, their business objectives, get clear on the content they need to deliver, and then lastly figure out the best social platform to use for delivery.
Join us at The Social Shake-Up 2014 in Atlanta, 9/16-17, to hear real-life case studies from other brands on the frontlines of social business and connect with more than 500 top business leaders. Register here: socialmediatoday.com/social-shake-up-registration
In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their customers, and equally importantly, their customers’ trusted influencers. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill.