Join this free webinar to learn how leading brands are adapting to meet the needs of their customers in social media. The panel includes Dan Gingiss of Discover and Kristina Libby of MicrosoftRegister here!

Bob Libbey of Pfizer Talks Social with Robin Carey

Bob Libbey, Head of Digital & Social Communications at Pfizer Inc., met with me to discuss the way social is shaking up our preconceived notions about how companies talk with their customers. He believes companies first need to look at what they’re trying to achieve with their marketing communications, their business objectives, get clear on the content they need to deliver, and then lastly figure out the best social platform to use for delivery.

Join us at The Social Shake-Up 2014 in Atlanta, 9/16-17, to hear real-life case studies from other brands on the frontlines of social business and connect with more than 500 top business leaders. Register here: socialmediatoday.com/social-shake-up-registration

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  • September 03, 2015
    The Social Customer Service Index 2015Measuring Use and Effectiveness of Social Media Tools for Customer Service An exclusive whitepaper bro...
  • September 02, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...