You can’t expect to scale your business if your employees exist in separate silos and aren’t connected across the entire organization. Join our next #SMTlive webinar to learn from our expert panel. 

Bob Libbey of Pfizer Talks Social with Robin Carey

Bob Libbey, Head of Digital & Social Communications at Pfizer Inc., met with me to discuss the way social is shaking up our preconceived notions about how companies talk with their customers. He believes companies first need to look at what they’re trying to achieve with their marketing communications, their business objectives, get clear on the content they need to deliver, and then lastly figure out the best social platform to use for delivery.

Join us at The Social Shake-Up 2014 in Atlanta, 9/16-17, to hear real-life case studies from other brands on the frontlines of social business and connect with more than 500 top business leaders. Register here: socialmediatoday.com/social-shake-up-registration

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    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...