- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Boost Your Google+ Pages With +Post Ads, Promoting Hangouts And Recent Posts
Posted on April 18th 2014
Good news for all Google fan boys who believe that Google+ still has the potential to compete with the giants of social networking. In a recent update, Google has decided to roll out +Post ads to all advertisers who meet a minimum threshold of Google+ followers. In addition to this Google is also announcing two new features: promoted Hangouts on Air and automatic post promotion.
Last December, Google initially introduced +Post ads to a limited number of advertisers as a new way to amplify content and create conversations across the web. +Post ads let you to take a piece of your public Google+ content, like a photo or video, and turn it into an engagement ad that runs across the Google Display Network.
The new advertising format is now available to all advertisers who meet the following requirements:
1. Google+ page with at least 1,000 followers.
2. Use a post that contains content relevant to their audience.
3. And have opted in to shared endorsements for Google+ pages.
Google has shared some success stories about the +Post ads on its blog. For example for the launch of the 2014 Corolla, Toyota USA sought to drive consideration from a younger audience by promoting their Google+ content with +Post ads. For this campaign, Toyota USA saw a 50% higher engagement rate than the industry average for rich media ads.
Similarly prAna, a yoga and climbing inspired apparel company, incorporated +Post ads into their existing AdWords display campaigns to raise awareness with their potential customers.
+Post Ads is now available to all AdWords advertisers with a significant number of followers. Check out the AdWords Help Center for more details.
Hangouts on air and automatic post promotion
“The other two new features – Hangouts on Air and automatic post promotion have been developed to help marketers to create compelling ad experiences and make it easier to extend the reach of [their] social content,” states Google.
Promoting a Hangout on Air to a +Post ad lets users take specific actions: RSVP prior to the Hangout, watch the broadcast live, and view a recording after the event.
ASOS hosted a shoppable Hangout where fans could check out styles and make purchases from a collection created in collaboration with a global activewear brand. The event was promoted live in a +Post ad, driving awareness and live tune-ins of the event on relevant web sites. In total, 71% of live viewers for the Hangout watched from a +Post ad.
Automatic post promotion meanwhile means advertisers can promote their most recent Google+ post to get a bigger reach and pay only when users engage with their content.
The company pitches +Post ads as a brand-friendly format because they allow companies to convert a piece of their public Google+ content into a display ad that can run across over 2 million sites in the Google Display Network. This not only makes marketers happy but even users can have the experience intact