Brace Yourself, More Facebook Timeline Changes are Coming!

Posted on January 10th 2013

Brace Yourself, More Facebook Timeline Changes are Coming!

If you have been in the social media game for a few years, you know that Facebook LOVES making changes. The Internet wept with the implementation of the most recent Timeline changes, but what will happen when the even newer Facebook Timeline changes begin hitting users? During the past few days, it has been reported that Facebook users in New Zealand have been seeing a new Timeline layout. Ready or not, here it comes! Facebook always rolls these changes out in waves, so it might be some time before a majority of users see them.

In the meantime, here are some interesting tidbits about the mysterious new Facebook Timeline from DigitalTrend'sreport:

  • Layout – The new timeline will have a more “Old Facebook” feel to it. It is rumored that there will be one column of posts opposed to the current two column design. This will give content a more linear and assumable easy to follow flow. Users will find that the ability to stretch posts out across the Timeline via highlighting them will be gone, however it is reported that highlighting and pinning them will keep the posts at the top of the Timeline.
  • Sleek About Tabs –With the new Timeline, the Likes, Photos and Maps thumbnails previously seen under the cover image will be gone. These options will be condensed into a tab-like menu which features Timeline, About, Friends, Photos and More tabs. To organize these, users will utilize the “Collections Manager” which allows you to rearrange those tabs if desired.  Facebook suggests that these changes will simplify the Timeline, making it easier to navigate.
  • Other Misc Changes – A few other reported changes to be included in the new Timeline are that the relationship information currently visible will be removed and there will be a “More” drop-down tab which will open up a list of the apps attached to the Timeline. I would assume from this menu you will be able to manage your open graph apps.

I wasn't able to identify if these changes were going to impact brand pages, however past experience tells us that Facebook likes to keep things pretty consistent.  I would expect that this new Timeline will throw marketers yet another curve-ball   Keeping an eye on changes for users will help us all prepare for large scale changes that will affect brands. I personally feel like this new Timeline is reminiscent of the old layouts we all loved. Perhaps Facebook is now actually listening to its users?

What are your thoughts? Are you excited about the rumored Timeline changes?

Nate Mendenhall

Nathan Mendenhall

Manager, Cendyn/ONE

Nathan Mendenhall is a social media manager at Cendyn/ONE in Boca Raton, Florida. He has extensive experience with creating and implementing successful social media strategies for both B2B and B2C brands. Connect with him at @NCMSocial!

 

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Comments

Kent Ong
Posted on January 10th 2013 at 8:12AM

It give troubles to marketers if FB keep changing. Marketers need to redo the markerting strategies.

Nate Mendenhall
Posted on January 10th 2013 at 8:52AM

I am all for innovation and change, but I agree with you. Haphazard changes aren’t beneficial to anyone!

Thank you for your comment!

 

 

Nate Mendenhall
Posted on January 10th 2013 at 8:52AM

I am all for innovation and change, but I agree with you. Haphazard changes aren’t beneficial to anyone!

Thank you for your comment!

 

 

Ashley Word
Posted on January 10th 2013 at 11:12AM

I'll be disappointed to see the App icons disappear for Pages. The App icons currently provide an impactful way to promote a message or call to action. Replacing those images with "Facebook Blue" text links is a step backward. With the limited audience a Page gets on their timeline anyway (considering the vast majority of interaction is in the newsfeed), a Page needs all the tools it can get to drive engagement.

michaelcurrey
Posted on January 10th 2013 at 12:45PM

I'm also not a fan of losing the app preview images. The slight change to the position of the profile image is also a bit annoying since I will have to re-do some of my pages graphics.

I have Photoshop templates that I have updated to the new specs but I'm still waiting for the newdesign to roll out to my account... If anyone is interested they are available for download at: http://inlinevision.com/blog/photoshop-templates-for-facebooks-timeline-...

I have not heard anything about Milestones yet or what the size will be for those yet. Wonder if everyone is going to have to go back and delete and add back Milestone images?

JoanneMaly
Posted on March 1st 2013 at 10:24AM

Does anyone have a sense if the new Facebook Page Timeline design changes are on a 'timeline' to roll-out to Facebook Business/ Brand Pages as well?

And - thanks @Nathan Mendenhall for your excellent review of the New Zealand Facebook Timeline changes.