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Brace Yourselves: Facebook Pages Are Getting a Redesign
Posted on March 11th 2014
Facebook loves playing around with the hopes and dreams of us poor social marketers. A few are still overcoming the shock of the massive decrease in organic reach, and today Facebook announced a more "streamlined" look for Facebook pages. Since I know you're dying to take a look at what this looks like, we'll start with an image.
First impressions: it looks nice. Not something that should massively change our lives. A lot of Facebook page administrators are looking forward to a streamlined view of posts because it allows fans to see an accurate "timeline" of posts - without the grid layout messing it up.
The major changs outlined by Facebook in this new streamlined design are the following:
The left-side column of your timeline features information about your business, including a map, your hours of business, phone number and website URL, as well as photos and videos.
I can live with that. There's a dedicated place for people to easily get information rather than it all be crowded out in the "About" description as it currently stands on Facebook pages.
No matter where you are on your Page, you can now view information about the ads you’re running and new likes on your Page, as well unread notifications and messages. You can click on any section in the This Week section for more detail.We’ve also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.