Brand Building on Facebook

James Meyer
James Meyer Owner/Partner, Net Profits Media, LLC

Posted on May 4th 2012

Brand Building on Facebook

Facebook Brand Building

Once you have created your incentives for fans to "Like" your page you must deliver engaging content to keep them coming back and building your brand.  This is defined in your Facebook Insight Analytics as "Reach".  Today we will show what gets the most views on Facebook and compare text, images and combined text + images.

First let me point out that I search the internet high and low trying to find information on this subject.   I am already familiar with eye mapping and eye tracking testing and subsequent results.  While those tests are certainly valuable I have not seen information that puts a figure to the value.  Well now we know.

Content View Study Method

I conducted a study of four of my clients Facebook accounts for the month of April 2012; April 08 - April 26 2012, more specifically.  A tally and comparison was created using the actual post views per account or more specifically as Facebook terms it "Reach".

Facebook Reach

Reach defined by Facebook:  The number of unique people who have seen your post.  Figures are for the first 28 days after a post's publication only.

Reach is a critical measure on Facebook and one that should be reviewed often.  This is raw data that shows exactly what posts your fans are finding interesting as well as when and how you need to deliver it to them for maximum results.

Study Results

Using plain text messages as the baseline, images receive 7.8% more views and posts that are a combination of an image plus text get 12.3% more views.


Conclusion

To receive the greatest amount of post views (Reach) on Facebook use a combination of imaging and text to engage your Fans and create more value for your brand.  To add even more engagement to your Facebook fan site please see Custom Facebook Pages Examples for ideas and a quick video with actual active pages and happy business owners just like you.


James Meyer

James Meyer

Owner/Partner, Net Profits Media, LLC

James Meyer is the owner of Net Profits Media and has an extensive background in Marketing, Branding and Promotions. As an executive of an B2C retail e-commerce company James was instrumental in developing and implementing effective operating structures, marketing plans and sales processes that propelled a 4 person "mom and pop" start-up to the nationwide leader in their niche. As the President of a B2B wholesale distributor, James created the Marketing, branding and promotion to and secure 575 new customers including prestigious high volume big box retailers like Costco, Northern Tool, Summit Racing, Whitney Automotive / US Auto Parts and Jegs. Now, James has formed Net Profits Media to help small and medium sized business and business owners grow their businesses and help preserve the Mom and Pop business that America was built on.
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Comments

Nice article - it could have used more images though :) 

Thanks.  Point taken.  My new article, Launch Facebook Offers in Minutes has 7 images and details how to launch and promote Offers plus ideas for using offers to generate new Likes.  I hope you enjoy it.

James Meyer

Net Profits Media, LLC
Port Washington, WI 53074
e: netprofitsmedia@gmail.com
p: 414-687-7018

Twitter: @NetProfitsMedia

http://netprofitsmedia.blogspot.com/

https://www.facebook.com/NetProfitsMedia

Thanks.  Point taken.  My new article "Launch Facebook Offers in Minutes" is detailed and has, let me count, 7 images.  I hope you find it interesting and of use.

James Meyer

Net Profits Media, LLC
Port Washington, WI 53074
e: netprofitsmedia@gmail.com
p: 414-687-7018

Twitter: @NetProfitsMedia

http://netprofitsmedia.blogspot.com/

https://www.facebook.com/NetProfitsMedia