Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Break Your Social Media Addiction, Without Completely Cutting Ties
Posted on April 14th 2014
Social media is a great way to stay in touch with people from around the world, but it can also cause an individual to become too dependent so they’re actually battling an addiction that adversely impacts their lifestyle. If you’ve realized you’re using social media a bit too much, but don’t want to go without it altogether, the tips below could help you strike a healthier balance.
Identify Any Triggers That Cause You to Gravitate Towards Social Media
Some people end up using social media too frequently because they’re bored, and others might sign onto a favorite social networking site while trying to avoid someone or something. Try to figure out if there are particular reasons why you choose to use social media rather than taking part in other activities. Once you’ve determined that, it should be easier to pinpoint underlying problems that might be responsible for your current habits.
In some cases, people might use social media to compensate for the fact they don’t have very many friends in real life. During those kinds of situations, you could set a goal of doing something sociable in public no fewer than a couple of times per week. Eventually, you may end up creating face-to-face friendships that are so fulfilling you end up using social media less frequently than before, even if you don’t get to the point of making a conscious decision to cut back.
Take Temporary and Frequent Breaks
Once you get into the habit of using social media a lot, you may begin wondering how you ever lived without it. After reaching that level of dependency, try going one day a week without social media, just to prove it’s possible. After you learn to stop signing onto social media every Thursday, for example, you may naturally come to the conclusion that although social media is great, you can still have a truly satisfying life without it.
Tell Friends About Planned Dry Spells
It can be very frustrating if people who normally contact you via social media find they can’t get in touch because you’ve decided to sign off for a few days. That can end up perpetuating a social media addiction because it can seem to offer evidence that a presence on social media is necessary for your daily life.
Before taking even a day or two away from social media, post a quick update to your followers and let them know you won’t be reachable through that method for a certain period of time. It’s helpful to give an alternate contact method or two, especially if you partially use social media for work-related purposes. In that case, don’t plan your break during times where being away could hinder business. If you earn a living coordinating social media efforts for the Victor Pest Control Company, for example, it’s not a good idea to time your break so it coincides with a seasonal push to help customers deal with springtime pests.
If you don’t feel like sharing details about why you’re doing away with social media for a little while, there’s no need to elaborate. Just keep it short and to the point by alerting people you’re taking a break and tell how they should stay connected during the absence.
Become More Aware of Bad Habits
Social media addictions often come to light when others point them out. Perhaps a friend recently mentioned how he’s noticed you rarely contribute positively to social media discussions and try to stir up controversy instead. Or, maybe you’ve fallen into a pattern of swiftly scrolling through a feed of posts every night after a day at work, content to sit in front of your computer until your eyes glaze over and your brain feels like mush.
Whether you highlight one of your own bad habits or someone else calls one to your attention, it’s important to recognize and associate it with your social media habits when applicable. After gently forcing yourself to see how social media can either enhance or compromise your well-being, it may become easier to tell when it’s time to stop visiting your most beloved social media platforms so much.
Social media addiction is a problem that has been scientifically documented. Don’t treat it as a source of shame, but it also shouldn’t be something you ignore with the assumption it won’t get any worse. The suggestions above could make it simpler to notice a problem exists, and then start to tackle it.
Image by The Daring Librarian