How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

Breakdown: Social Media Workflow, Process, Triage

Altimeter Research found that most companies lack a formalized process –and even out of the advanced, only 76% had a process in place.

Business Goals: The 10 Attributes of Successful Social Media Workflow

  • 1) Alignment with corporate goals and customer goals.
  • 2) Buy-in and agreement to the process from all involved business units in the organization.
  • 3) Few or no overlapping tasks and resources.
  • 4) Clear articulation of who will do what, when, where, and how.
  • 5) Organizational alignment through training, testing, and refinement.
  • 6) Integration with existing business systems, processes, and software in existing channels.
  • 7) A clear, easy-to-reference document with clear labels and requires little explanation.
  • 8] Scope includes all possible scenarios are included when to respond –and when not to respond.
  • 9) Periodic improvements on the process as the business evolves.
  • 10) Measurable business impacts report to all stakeholders on a periodic basis.

Join The Conversation

Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...