Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Breast Cancer Awareness and Social Media
Posted on October 20th 2011
Over the course of a lifetime, one in eight women will be diagnosed with breast cancer. While breast cancer also affects men, women are 100 times more likely to get the disease. Many factors affect the risk of being diagnosed with breast cancer, including age, family history, genes, use of diethylstilbestrol (DES) or hormone replacement therapy (HRT) and obesity.
Breast cancer can be a killer. But there are also more and more survivors. Over the past 20 years, great progress has been made in the early detection and treatment of breast cancer. In fact, the number of breast cancer survivors is constantly rising and today amounts to more than 2.5 million in the United States.
Recently, new targeted therapies are being tested and used for some types of breast cancer with good success, giving many women hope for a longer life.
Over the past decade or so, women themselves, many of them breast cancer patients, have stood up and joined together to raise awareness of this disease. They have done much in the way of fund-raising: writing books, sponsoring movies and television series, giving talks, and hosting Cancer Awareness events. They have also advocated support groups for breast cancer patients and taught doctors and other medical professionals much about the emotional and social dimensions of breast cancer.
But there is still much to be done.
Many women still are confused about the disease and don’t have a support group ready to help them cope with it. Many women do not know where to find good information on the Internet and are too intimidated to ask their doctor the right questions. Many do not know where to go for treatment or anything about treatment options in general. And families and caregivers also need help in navigating through all the information available (some of it good, and some of it, not so good) on the Internet, and also finding support groups themselves to help them better understand and help the breast cancer patient.
This month of October has been declared Breast Cancer Awareness Month
On the occasion of Breast Cancer Awareness Month, we invite you to join HealthworksCollective for an exclusive webinar about the growing role of social media in educating breast cancer patients and connecting them with the treatment resources that they need. Thousands of websites and social media channels now provide fast information to women seeking information about breast cancer. Has this deluge of data helped or hindered? How can women and their families feel confident that what they are reading on the Internet is fact and not fiction? How can medical professionals use social media to optimize treatment and build stronger relationships with patients?
Our distinguished panelists will address the following issues, and yours:
- How to engage with breast cancer support groups online.
- Best online resources for breast cancer patients and treatment providers.
- Learning from breast cancer: Best practices for medical education and communication.
- How has the conversation between doctor and patient changed?
To meet our distinguished panelists and register for this informative and worthwhile event, please go to this page.