Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
#BringBackOurGirls Has Changed the Way Mainstream Media Works
Posted on May 11th 2014
Monday evening, I was running on a trail when I got a call. Panting, I answered the phone. Jonathan, a Fox News producer needed me to comment on a story that was trending on Twitter. Boko Haram had kidnapped closed to 300 15-18 year old Nigerian Schoolgirls. Over 1 million re-tweets of the hashtag #BringBackOurGirls began a global outcry to find the girls.
I wrapped up my workout, showered, and got set up to comment. Last night the story aired, but I can't stop thinking about these girls. As a father of two girls (6 & 3) this whole thing sickens me. As the CEO of a social media agency the idea that social media may help these girls thrills me. The way the story came to me, and the way Fox (not my employer, I'm an unpaid expert commentator) sourced the story is compelling as well. Let me explain:
ABC news reports that a woman named Ramaa Mosley started the hashtag.
Ramaa Mosley, a Los Angeles director and mother of two, was driving in her car when she heard the news on the radio. Nearly 300 schoolgirls in Nigeria had been kidnapped by armed extremists.
I believe that we're at a tipping point for mainstream media, and how they determine what is news. Social media is the true voice of the people. By kicking traditional media in the shin, and calling attention to a story that needs immediate attention, this could be the largest uprising by citizens since the Arab Spring.
In 2012 I wrote on about Joseph Kony here on Social Media Today. Stating that the idea that a small documentary filmmaker could shed light on a warlord proved my manifesto which I put forth in my book that social media, while powered by technology is much of a spiritual awakening than a technological one. I believe that the global attention that this story proves my manifesto further.
When there is outrage, when there is emotion, when there are other human beings suffering, social media kicks in. We turn to the most frictionless manner in which we can communicate to the greatest number of like-minded people. This is a beautifully coordinated effort, and social media helps to facilitate the organization – we as human beings – can effect real change in the world.
Social media is the true voice of the people. Disrupting the normal mainstream media machine. Effectively flipping the news cycle, and dictating what the people what to learn more about, take part in, and shed light on.
By succeeding in turning the light to their cause – those who have coordinated #bringbackourgirls effort are changing the flow of information. This is true power to the people. There is truth here. There is emotion here, and therefore it resonates, and gains momentum. Decentralized citizen journalism allows for the highest quality stories to rise to the top of our collective conscience. No rich guys in the corner office deciding if this will air tonight on the 6 o'clock news. We're telling them what the news really is. Wow. We don't care about the tabloid drivel they try to feed us. We want to change the world for the better. We're not the murderous heathens they depict us to be in order to get us to watch their channel. We care. We love. We hurt. We want to effect positive change in the world.
Step aside mainstream media - the people have spoken.
No matter what the outcome, one woman has single handedly and quickly raised the awareness of this crime. I pray it ends well.