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It’s the greatest irony in marketing — none of us likes to have blatant advertising messages broadcast down our throats. Yet it’s so easy to forget when it’s our turn to market to our prospective customers.
The promise of all the social technologies out there is to build the type of engagement that creates trust, loyalty, and deep knowledge about a product or industry. But in order to deliver on that promise, we all have to start marketing like the people we want to be treated as — by ditching the marketing megaphone in favor of something better....a conversation.
Michael Fauscette, IDC analyst and customer experience thought leader, explains how today’s customers expect to be engaged with, and what businesses can do to meet their needs in the video below. This video is the fourth in Get Satisfaction’s Deep Thoughts at Dreamforce Series. You can learn more about the series and watch the rest of the videos by starting here.
Hanna is the Senior Marketing Manager at Get Satisfaction. She spends her days connecting, educating, and inspiring curiosity in customers online and off. When she's not in the Satisfactory, she's likely on the move, seeking out new sights, flavors, and sounds. She blogs at TheRoadsToRoam.com.