- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Build Your Brand, and Your Website, with Wordpress
Posted on November 26th 2012
Being in the corporate realm, and working with the various Content Management Systems that proclaim to the best for the corporate sector, I can honestly say that Wordpress blows them all away in ease of use and performance. I do a lot freelancing on the side, and always incorporate Wordpress as the Content Management System for my clients. There are so many great features on the platform that it is hard to pinpoint one, so I am going to share a few that are important to me and the businesses I develop websites for.
First, is the ease of developing content, and we all know blogging is a must for developing content on your website, as well as, increasing your SEO. With Wordpress you are able to develop a website and a blog all on one platform. This keeps your brand and message consistent, and most importantly, it keeps people and customers on your website. You do not have to send them to a separate blogging platform to see your latest news, they stay on your website the entire time which may lead to users exploring other areas of your website which can also lead to new business.
Next, the social features of the platform are remarkable. Developers are constantly rolling out new plugins to help brands reach a wider range of their market on various social media platforms. In addition, the newly released Facebook plugin is quite impressive allowing for developers to easily incorporate popular and desired features such as, Facebook Comments and the Recommendations Bar. The Facebook plugin, furthermore, is a phenomenal tool for keeping all your posts visible to your subscribers and getting those year old posts read again. Additionally, keeping content on your website fresh is extremely easy with the various Twitter plugins available to incorporate in your website.
Finally, to put it simple, Wordpress is just easy to use. Users are able to create blog posts and pages in a very similar manner, and the learning curve is very small. With the platform being completely web-based, individuals unfamiliar with developing and updating websites never have to worry about unfamiliar website tools like FTP client or purchasing expensive software like Dreamweaver. Wordpress is a perfect match for the web developer, designer and the user.