You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!

Build Your Brand, and Your Website, with Wordpress

Being in the corporate realm, and working with the various Content Management Systems that proclaim to the best for the corporate sector, I can honestly say that Wordpress blows them all away in ease of use and performance. I do a lot freelancing on the side, and always incorporate Wordpress as the Content Management System for my clients. There are so many great features on the platform that it is hard to pinpoint one, so I am going to share a few that are important to me and the businesses I develop websites for.

First, is the ease of developing content, and we all know blogging is a must for developing content on your website, as well as, increasing your SEO. With Wordpress you are able to develop a website and a blog all on one platform. This keeps your brand and message consistent, and most importantly, it keeps people and customers on your website. You do not have to send them to a separate blogging platform to see your latest news, they stay on your website the entire time which may lead to users exploring other areas of your website which can also lead to new business.

Next, the social features of the platform are remarkable. Developers are constantly rolling out new plugins to help brands reach a wider range of their market on various social media platforms. In addition, the newly released Facebook plugin is quite impressive allowing for developers to easily incorporate popular and desired features such as, Facebook Comments and the Recommendations Bar. The Facebook plugin, furthermore, is a phenomenal tool for keeping all your posts visible to your subscribers and getting those year old posts read again. Additionally, keeping content on your website fresh is extremely easy with the various Twitter plugins available to incorporate in your website.

Finally, to put it simple, Wordpress is just easy to use. Users are able to create blog posts and pages in a very similar manner, and the learning curve is very small. With the platform being completely web-based, individuals unfamiliar with developing and updating websites never have to worry about unfamiliar website tools like FTP client or purchasing expensive software like Dreamweaver. Wordpress is a perfect match for the web developer, designer and the user.

Join The Conversation

  • Craig Allen's picture
    Nov 27 Posted 2 years ago Craig Allen

    Kent, I agree Joomla is another option. And, it is probably just as good as Wordpress... Just not for me. I have a lot of friends who prefer Joomla over Wordpress which causes some pretty heated conversations, but I just like look and feel of Wordpress better.

  • Kent Ong's picture
    Nov 26 Posted 2 years ago Kent Ong

    Hi Craig, Wordpress is one of them, joomla is very powerful as well to build  a website and a brand. They even simplifiy the joomla CMS to make it even more powerful and easy to use.

Upcoming Webinars

Whitepapers

  • July 29, 2015
    Real-time marketing: you know it's a critical element in your business strategy, but are you finding it hard to master? You're not alone....
  • July 15, 2015
    Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...