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One of our favorite things about Salesforce’s annual Dreamforce conference is the people it draws and the wealth of knowledge, experience, and perspectives that they bring. Even for San Francisco, the quantity and caliber of founders, analysts, media, investors, CEOs, and executives are truly astounding. Get Satisfaction tracked down a number of these thought leaders to film them discussing the top themes on our mind — customer experience, social business, online engagement, swearing at customers….etc.
We’ll be sharing a thought leader video here each week. The first one is truly a gem. Vala Afshar, Extreme Networks CMO, explains that “customer experience is a collection of memories. What you want to do to build a remarkable company is to hire and keep memorable people, train them, give them the best tools, and then empower them to delight.”
Watch the short video below to hear what else he has to say about building influence and delivering exceptional customer experiences.
Hanna is the Senior Marketing Manager at Get Satisfaction. She spends her days connecting, educating, and inspiring curiosity in customers online and off. When she's not in the Satisfactory, she's likely on the move, seeking out new sights, flavors, and sounds. She blogs at TheRoadsToRoam.com.