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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
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Blogs have become the life force behind a brand’s online identity. Blog posts fuel social media efforts, give search engines content to crawl and index, provide companies the opportunity to showcase themselves as thought leaders in their industry, and much more. As such, diving into creating a blog should not be taken lightly, but you also should not be scared of developing your own great blog. It can be a fun, exciting, and very educational journey (for those of you who love to learn as much as I do).
To help you get started, I have created the presentation below to help you create and build a blog. This presentation covers the following four topics:
Regarding how to structure a blog post, the presentation includes a break down of the following critical post components:
You can view and/or download the presentation below. If you have any questions about how to build your blog please leave a comment below.
Brianna Smith is the Social and Digital Marketing Strategist at at Fpweb.net, a leading managed SharePoint hosting provider. As the Social and Digital Marketing Strategist, she manages Fpweb.net's inbound marketing efforts, including social media strategy, SEO, email marketing, and event promotion. Prior to her position at Fpweb.net, she was a brand strategist at Mudbug Media, an interactive media agency in New Orleans.
She has built and developed a popular marketing blog, where she writes about social media, brand strategy, creating a personal brand strategy, online marketing, SEO, website design, monitoring your brand, and more.