Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
The Business of Social Media
Posted on November 8th 2011
The astonishing growth of companies such as Facebook and Twitter has prompted many businesses to stake their claim on the social media landscape. Needless to say, these social networking platforms have shown some serious staying-power. However, with nearly 79 percent of companies owning a profile on a major social networking site, it is no longer enough to just have a Facebook Fan page, a Twitter handle or a LinkedIn group.
Moving a company into a social business model today requires a solid commitment to a social media mindset – a new way of thinking – that impacts every marketing decision, interaction and conversation.
Impact the long term value of your social media efforts by understanding the 5 ways your business can benefit from "thinking social."
Founder & CEO of The ODM Group. Thanks for taking the time to read and respond to my articles.
The ODM Group is a strategic communications agency that develops fully integrated advertising, public relations, and digital platforms. For us, it’s all about solving tough marketing problems.
We excel at creating compelling connections between our clients’ brands and their target consumer groups. What differentiates us from other agencies is our breadth of experience as well as innovative marketing methodologies that combine creativity, technology, and industry savvy to produce definitive and measurable results.
Never taking client relationships for granted, we continually seek to align client expectations with business outcomes. We are dedicated to our clients’ ROI, supporting a return on investment through campaigns that produce a marketing return on influence.