Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Business Takeaways from Facebook's f8 Conference
Posted on June 4th 2014
So, what’s up at Facebook? Facebook finished April with a bang when it held its f8 Developer Conference for Facebook app publishers in San Francisco on April 30. In the course of the day, we learned about several developments that will become important for any business looking to build or maintain an app for Facebook. Here are the most important developments for app publishers:
What’s up at Facebook? Facebook Audience Network
Described by the network as a “new way for advertisers to extend their campaigns beyond Facebook,” the new Audience Network will allow businesses to expand their interactive Facebook campaigns onto various mobile apps.
Targeting options and measurement tools remain the same, which should make for a seamless transition for any business already taking advantage of advertising within the network. Facebook noted that the rollout for its Audience Network would begin with advertisers looking to drive app installs, but a more varied field of options should soon be available.
Increased User Anonymity
Facebook announced the launch of anonymous logins as well as a new option for users to pick and choose which information they want to share with app publishers. Furthermore, publishers will no longer be able to access its users’ friend lists.
This decreases the information available to advertisers, but also the responsibility of businesses to keep that information private. While some marketers may bemoan the loss of information, the risk for a security leak that could bring with it enormous ethical and public relations difficulties will also decrease.
Like Button for iOS
App publishers will now be able to integrate a like button on iOS-based apps, enabling users to share their approval of certain parts of the app with their friends. A similar development for Android devices is in the pipeline.
With the integration of App Links, publishers will be able to link to specific aspects within their apps – allowing for more specific, seamless deep linking between various apps.
Facebook simplified its insights for apps, increasing the possibilities for segmenting and data slicing. According to the network, users can now “segment your App Events users by OS, device type, language and country.”
Of course, there were many more takeaways from the f8 Conference, and you can find them all on Facebook’s developers blog. How will these changes impact your business and Facebook strategy?