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Buying Twitter Exposure: How to Feel Dirty and Influence People



Image courtesy Flickr

With a nod to Abbie Hoffman, allow me to introduce reTweet.it, a service that allows you to buy retweets–cash or credit.

The program allows you to trade retweets for credits: every two retweets by you gets you one retweet of your own. You can also get credits just by signing up, and by referring others. Retweets may also be purchased outright, from $10 for 35 retweet credits to $40 for 200 credits.

Users who wish to retweet must have at least 50 followers, so 35 retweets have a potential reach of 1,750 unique users. According to reTweet.it, “it’s simple, more retweets is equal to more visitors and traffic.”

They even have a page full of messages needing retweets, making it easy to select your own special mix with which to spam your followers.

Did I type that out loud? Yes, I did. This social media marketing program reminds me of Amway or some other multi-level marketing (pyramid) scheme, except you get the pleasure of spamming your friends and followers in exchange for much-desired exposure and link bait. If the thought of doing so makes you feel icky, you can just get other folks to do your spamming for you for a nominal fee.

Either way, I’m not sure I could look myself in the mirror if I recommended this to a client. It’s an interesting model for sure, and I give them the credit for being open about their methodology. But it goes against everything I recommend to clients and say in conference speeches about producing original, quality content.

If my Twitter followers came to know me as a source of information that isn’t original, interesting, relevant, or valuable, they would stop following me. And call me old-fashioned, but I’d rather have the genuine endorsement of my content from people who trust me than just paying for links.

While some businesses might be totally comfortable going all Barry Bonds/Jose Canseco on their Twitter link bait, I believe that genuine relationships built on trust will win out over time.

Image courtesy Flickr

Join The Conversation

  • Aug 10 Posted 5 years ago Anonymous (not verified)

    See also http://retweettrader.com

  • Matt Chandler's picture
    Oct 29 Posted 6 years ago Matt Chandler

    Thanks for reading and commenting. Maybe I should write more posts at midnight while watching basketball. This has been my most popular post ever. :)

  • Matt Chandler's picture
    Oct 29 Posted 6 years ago Matt Chandler

    Of course, who doesn't want interesting, relevant, valuable content retweeted? This service is obviously very tempting, but I've just never felt that the easy solution is necessarily the best.

    It's like the old adage that you can have things Good, Fast, Cheap: pick two.

  • Oct 28 Posted 6 years ago Jimmy Mackin (not verified)

    Very good article - I agree with you.  Genuine content will win out over time, there is no reason to fall into the darkside

  • Oct 28 Posted 6 years ago Cocreatr (not verified) Thank you. Can't buy me trust.
  • Oct 28 Posted 6 years ago Brett Relander (not verified)

    Although intriguing to a certain degree I would agree with Matt for the most part. Genuine relationships built on trust will certainly win out over time.  There's no doubting that.  The interesting question for small businesses, entrepreneurs, and anyone new to social media is how can you potentially leverage this type of service to broaden your net, find your audience, and provide value to them.  ReTweeting other peoples crap is never the way to go, but having others ReTweet your valuable insights, comments, white-papers, blogs, videos, etc could help you grow your audience at a faster rate. It' worth considering.

    @BrettRelander

  • Matt Chandler's picture
    Oct 28 Posted 6 years ago Matt Chandler

    Thanks for reading/commenting. There's just something pyramid-schemey about it that just feels disingenuous to me. People will KNOW you don't really care about what you're retweeting, and it reflects poorly on the brands and companies that engage with this service.

  • Matt Chandler's picture
    Oct 28 Posted 6 years ago Matt Chandler

    Just checked. May have been down for a minute, but it's up now.

  • Oct 27 Posted 6 years ago DocuMaker (not verified)

    @Phil, it's down for me too.

  • BillKingOC's picture
    Oct 27 Posted 6 years ago BillKingOC

    Way to call this out with the MLM feel. I agree with you that if SM sites succeed because of the "personal" connection, this won't succeed.  Hopefully, it doesn't.

  • Oct 27 Posted 6 years ago Kirsten Wright (not verified)

    Wow, just wow. I am more than a little nauseated thinking about this service. To me, it's more sad that people think this is what they need for marketing. Luckily, it looks like most of the people on the site are spammers anyway, but ugh. Just ugh.

  • Oct 27 Posted 6 years ago Phil (not verified)

    Is it just me or is retweet.it down?

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