Mar 12 Posted 3 years ago
Great article, points and theories Danielle and Ed. I agree with these and they have been very insightful and helpful, thank you to both of you.
The only point which I would like to add would be about a specific target audience.
I might be against the norm, but in regards to Business Development Managers, I have mainly business related social media accounts, so in my case, I spend most of my time on my social media platforms during the day, use it for researching, networking and talking to potential and existing clients. I don’t usually spend much time using Facebook outside of this time.
This may be helpful take into consideration when looking at posting on Facebook to people in professional industries.
Sep 5 Posted 3 years ago
Agree with your assessment, Danielle. As a lifelong contrarian (hey, somebody has to do it), I've found success with the new FB analytics by combining it the way you suggested - namely, to note it, experiment with audience behavior during both peak and off-peak times, and adjust as appropriate.
As your article notes, there is a difference between a FB user being online and that same FB user actually interacting with your content. Having said that, I have noticed an increase in engagement on weekends, when people apparently are both feeling more sociable and less time pressured by work or other distractions. Think of weekends as being "lean in" time, conversation-wise.
There also appears to be a correlation between evening time (versus workday time) and Like activity. This seems fairly obvious when you think about it. You wouldn't want your boss to notice that you clicke the "Like" button on FB content during working hours, unless that FB content is relevant to your workday job. So, people might just be a leetle gun-shy about engaging on FB during the workday.
Dan Zarrella's book "The Science of Marketing" has a nice chapter on FB that covers these questions, as well as optimal post length, variation of post content and its effects on engagement and sharing, and much more.
Nope, I'm not on commission.
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