Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Can You Determine Your True Social Reach?
Posted on February 16th 2012
It’s an interesting question and one that’s difficult to track. Mentions on Twitter are easy to monitor, I have my Twitter set up to mail me when someone mentions me, but unfortunately that doesn’t catch all. Let me show you an example.
Last week I wrote a blog post on how social media and digital print can work in harmony. I tweeted the link which led to the following results:
- 91 views on my blog
- 2 Mentions
- 9 New followers
- 1 Re-Tweet
Not great you may think. I then receive an e-mail from Social Media Today to say that, at my request, they have published my post on their site: Here
- 210 views on SMT
- 86 referrals back to my blog
- Lots of sharing
It’s the ‘lots of sharing’ piece where monitoring your reach falls down.
Social Media Today, as well as many other sites, is set up so that when a reader tweets an article from their page it doesn’t ‘Mention’ @gareth_case for example, but @SocialMedia2day instead. And so my analysis comes to a grinding halt. At least it would if it wasn’t for tools such as Tweet Reach – @tweetreach.
Tweet Reach will tell you just how many people your tweet, or better still in this case, a string of keywords have reached. So I do a search for “gareth case” and low and behold, here are my results:
If you look at the results and some of the actual tweets, I am not even mentioned. So without this tool I would have no idea of my true reach. But in this instance, my blog post has reached 313,669 people. And this only monitors the last 50 tweets associated to those keywords, so in reality it’s probably a lot more.
When I add to this the number of hits from LinkedIn, Google+ and the ones still to come in over the next few days, this post could have ‘reached’ half a million people. Not bad for 15 minutes work. Now I am not naive enough to believe that all of these people will click-through to my blog post, or even see it in their timelines, but it’s interesting to see how far one tweet can travel.
Do some searching on your own content today, you may be pleasantly surprised.