So have you had enough hype and complaining on the issues with the new Facebook timeline for business pages? The complaints have consumed the social waves. From people complaining about the lack of landing tabs, lost control, poor resolution of cover images to inability to send messages to people who have liked your page.
If you are having major anxiety over the latest changes with the Facebook Timeline Business Pages then you need to do a serious sanity check on your online strategy. As I wrote in this post, the problem may very well not be the technical and platform changes of the blue and white platform you do not own (Facebook) but the fact you have put all of your social eggs in one basket.
Evolution and change in technology is inevitable. We don’t own Facebook, LinkedIn, Twitter or Pinterest. We borrow them. We are both their product and their customers. The owners of the social networks can do whatever they like with their platforms. They are in business to make money and the sooner you can accept that the better you can get on with your own integrated online and offline marketing strategy and drive results.
If you are concerned with the technical aspects of the changes for the Facebook Timeline business pages then check out this post ”15 Must Know Tips to Rock Your New Facebook Timeline Business Page” which even includes a free template for the new Facebook Timeline cover image in Adobe Photoshop and Illustrator formats.
However, after you adopt the technical specifics of the new Facebook timeline page you are still going to have the same challenges and/or problems as you did before. The same questions are going to come up over and over again in social circles.
I have one question for you related to this post. You are not required to answer it now. I want you to think about it, and come back and answer it within the next week.
If you can not clearly articulate three reasons someone should like your page, then I can guarantee the chances of them doing anything that is noted on the list above are few and far between.
So tell me, can you name the three things? Why should I or anyone else like your page? Why should your target market like your page? Why should they care it exists? How are you going to be different? How are you going to inspire them to do anything but move on to the next page, tweet, blog post or pin on Pinterest?