April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Aug 6 Posted 2 years ago
I am thinking this is a very male perception to quantify things. The more we get the numbers the less value everything is.
Virtual Relationships are a human level engagement. We soon lose value in things, but relationships, where you know the person by name, and can mention did the cat come home safe?... THAT is a relationships. The Qualitative not the Quantitative. If we can do that successfully the numbers will come.
What we should be doing is hiring all the unemployed with a computer.. give them our information train them to do SEO with the job of making friends for the company... really friends. Their job maintain and engage with on behalf of the company say 800 friends. They spend their day talking emailing commenting and engaging with the idea that the company cares!
I do Human/Computer Interface Psychology it is sooo much more stable working on human psychology than on each new social media website. Websites will change daily, but not so human psychology and needs and we all need to be acknowledged and valued. That is what a relationships is.. http://www.virtualhandhold.com
Pamala Clift CEO
Author of: Virgin's Handbook on Virtual Relationships
Mar 30 Posted 4 years ago
For 15 years, 95% of my work is conducted over the phone and now, via emails, internet and growing social media. You make a great point that nothing takes the place of personal contact and relationships. However, for most organizations (especially small businesses) to survive, implementing a comprehensive social media plan is imperative. Albeit overwhelming at times.
Mar 29 Posted 4 years ago I appreciate you bringing our focus back to the people in social media. Too easy to become very excited about the scope and reach of social media and hooked - like a really cool video game - to listening and posting. Too easy to forget it is about people and our relationships with people; not just little bitty pictures with catchy tag lines.People are important and worth our time.