Carl's Jr. Tries to Capitalize on Papal Announcement

BrianAdamsPR
Brian Adams US Communications Director, WildAid

Posted on March 14th 2013

Carl's Jr. Tries to Capitalize on Papal Announcement

Twitter was buzzing yesterday with news of white smoke and the selection of Pope Francis, Cardinal Jorge Bergoglio. Would someone capitalize on this story? Of course, but few may have suspected it would be Carl’s Jr. What are your thoughts on this bold move? 

Screen shot 2013-03-13 at 12.28.22 PM

BrianAdamsPR

Brian Adams

US Communications Director, WildAid

Brian Adams (@brianadamspr) is the US Communications Director @WildAid. He also consults with nonprofits, including Komera Project and Samahope, regarding communications strategy. Brian was previously Senior Director of Communications at United Way of Massachusetts Bay and Merrimack Valley and the head of Media and Community Relations for the MSPCA-Angell. A version of this story first appeared on the author's blog.

See Full Profile >

Comments

SocialMktgFella
Posted on March 14th 2013 at 8:58AM

A fantastic example of "agile marketing." This isn't something that was planned and budgeted for back in December. I'd be curious to know more about the process they used as an enterprise, to coordinate, approve, deliver on this, as well as the tools in place to execute it.