Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
CES Day 2: 150,000 Reasons to Make Your Marketing Social
Posted on January 10th 2014
Call it my Sophmore slump (this being the second year that I've attended CES), but I am not finding all that much to get excited about. And yet... International CES remains a place anyone seriously interested in marketing has to put in an appearance.
Sure, there are mind-blowing curved UltraHD Samsung TVs, an Audi self-driving car (they call it "pilotless") that has a computer the size of an ipad powering it. Sure, will.i.am was appointed creative director of 3D Systems -- a 3D printing company for whom they promise to introduce printing of recycled waste product. But all the 3D companies that have sprouted up in the last year, including MakerBot, seem to be pretty much the same. I know this was supposed to be the year of the wearable device, and the internet of things, but all the wearable wrist bands and monitors seem pretty much the same and the internet of things -- well no one really knows what to do with all that data. And yet....
CES is proof that although one can see new products online, although Twitter can tell you all the news from CES, although CES is crowded with an attendance estimated at 150,000, social connections are strengthened by personal connections. Seeing the product in person, having the meeting, hanging out still trumps online. Afterwards you can take all the business cards you collected and expand your social network --- but the value of that connection, the strength of that connection is enhanced because you made the effort to show up. And as Woody Allen famously said, "90% of life is showing up."
So what were a few of my favorite things from today at CES?
I was impressed by Irig's microphones that can transform your phone or tablet into a recording studio. Yesterday I saw the Grillbot, today I saw the Windowbot -- that's right -- a roomba-like device that cleans windows. I was impressed by this Swedish Design Team called Teenage Engineering, who have a speaker and a DJ mixing system. Recover -- Iphone cases made out of wood from a Portland company. But enough about me: what about social? Well, Polaroid is back and are introducing a new camera called a "Socialmatic" that has wifi but also prints instantly.
Here's a final thought I want to leave you with: I also attended a panel "Reinventing the Commerce Media Model," where my friend Ken Hertz of Membrain LLC, was speaking, at which the panelist said that the problem with big data is that no one has figured out how to use that information to actually close sales -- the ROI is just not there. Proof, someone said, that "Just because you build it, they will not come; and just because you have scale, does not mean it will be profitable."