April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Nov 13 Posted 1 year ago
My chiropractor/wellness centre (who is now a client) has an amazing charity offer and has been doing it for years:
In December for those staff that wish to particicpate: they provide one FREE treatment and you donate to one of 2 charities what you think the service is valued. (Food bank & another charity which changes each year). you get a tax receipt.
What's great about it -- you know it's coming so you plan for it in your 'donation budget'. Last year I wrote a cheque for $365 - representing $1 per day for a food bank. He was soooo overwhelmed that he was emotional when he thanked me. It was the nicest feeling that I have had in years.
He also has a box for the food bank.
Oct 16 Posted 1 year ago
Great ideas. It really is a win on many fronts - small businesses collect "local" link and mentions that help in the search results, good publicity, relationships with local influencers and most importantly help others who may be less fortunate during the holiday season.
Oct 15 Posted 1 year ago
Thanks for a good read.
I am a graphic designer and I recently offered my services free of charge to a dog shelter. It doesn't help me to promote myself much but it is a great getaway from my usual work. It also allowes me to make something creative as you usually get more freedom, when you offer your services for free.
Lastly it is a great opportunity when you are not sure about donating money.