Pinterest is upgrading – and it could mean big things to come for social media sites. All the features haven’t rolled out yet, but they’re on their way. Here are some forthcoming changes to watch out for:
So what do these changes mean for users and brands? In short, they add up to the emergence of Pinterest as a prominent e-commerce site. Partnership with brands allows Pinterest to be a greater part of the shopping or advertising experience. While advertisements for products on Facebook can be intrusive and disruptive, pins of products give many Pinterest users just what they’re looking for.
With the increasing profits from mobile advertising, companies will also look to Pinterest as a platform to take advantage of on mobile. Sharing is especially important for brands. Many of the best advocates for a brand are the users who constantly share with friends or write about a brand on their Facebook and Twitter accounts. Brands need to take notice of these new changes and think about adjusting their marketing plans or consulting a social media agency. If used right, these changes mean big things for your business.