Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Connecting with Brand Advocates: Who, What and Why
Posted on March 6th 2013
Social media has made it possible for brands and consumers to connect in ways that were never possible before. A relationship that promotes and nurtures brand loyalty, brand love, and brand advocacy.
Finding and leveraging a partnership with your brand’s advocates is one of the best ways to spread positive word of mouth. Why you ask?
First, ask yourself, who you think consumers trust the most?
The answer is definitely not the companies and executives of brands. People no longer trust officials, CEO's, and institutions.
So whom do they trust?
Consumers trust their friends, people they can relate to. It is one of the reasons why social media and review sites like Yelp continue to grow. People want to know what other people think, not what companies want them to think.
This brings us to why advocates are so important. Advocates want to tell all of their friends why your product or service is amazing. And advocates want to spread this news to as many people as they can.
Characteristics of an advocate:
- Advocates have positive feelings about your brand.
- Advocates actively love your brand by frequently talking about it and openly sharing their experiences.
- And here is something very important: advocates also have a want and need to influence others.
Never make your advocates feel like they are being used. Be authentic and develop a relationship that is mutually beneficial. It is up to your brand to identify these advocates and then mobilize them.
Empower your advocates to speak for your brand, defend your brand and mold your brand!