October 8th, 12pm ET: Breaking Social Out of Its Silo
Learn why integrated social is the only way to go. Join us for a free #SMTlive webinar.
Explore more: 

Consumption vs Creation: The iPad Dilemma

Upon further reflection (and a number of reviews that circle the idea without ever hitting on it directly) it seems that with the introduction of the iPad, Apple is asking consumers to buy into the notion that there are now two types of devices: one for consuming and one for creating. It's at once extremely logical and extremely radical and it's definitely something of a gamble.

It's logical because if you were to start out now, in 2010, with computing being what it is, you would not likely come to the conclusion that the machine you created complex spreadsheets on was also an ideal place to watch movies or read books. And so you'd come up with something just like an iPad to consume media and something like a netbook to create it.

But it's radical because that sort of set-up is exactly what we've become accustomed to and once these patterns are established, it's hard to break people of their habits.

So the question I have is, what's Apple's follow-up act? Is it a netbook type device that runs iWork and email? That would help people to wrap their heads around the bifurcation and give them a reason to have two distinct and separate devices. Though it would diminish the laptop market and leave these high-profit-margin devices as the province of the tech-focused power user.

Time will tell.

Join The Conversation

  • NeicoleCrepeau's picture
    Apr 4 Posted 5 years ago NeicoleCrepeau I'm wondering a similar thing. As I said to a friend of mine who stood in line for 3 hours to buy an iPad, my concern is that I'll keeping running into what the iPad doesn't do. I'm consuming, but then I want to create, and the lack of a keyboard and other features makes it difficult. From what I understand about the iPad, I need to be mainly in consume and annotate mode. But I switch readily and frequently between modes. I might find the iPad extremely frustrating.

Upcoming Webinars


  • September 08, 2015
    Find out how today’s top marketers are using social display to build brand love and grow business. Download “The Pursuit of Social Persuasi...
  • September 03, 2015
    The Social Customer Service Index 2015Measuring Use and Effectiveness of Social Media Tools for Customer Service An exclusive whitepaper bro...