Discover new ideas for shaping a content strategy that will appeal to a younger mobile audience.

Content Creation for the Lowest Common Denominator [INFOGRAPHIC]

Cultura_popular (1)

I was so pumped up this weekend to get on Spotify and listen to some music. I’d read in Rolling Stone that Mazzy Star and Nine Inch Nails released new albums and enjoyed listening to their albums. There’s something about Hope Sandoval’s drawl or Trent Reznor’s synths that are comfortable and reassuring for me. More people will probably listen to Katy Perry or Miley Cyrus this week than will ever hear the albums I’m listening to. The difference between our subjective idea of “quality” and content crafted for mass appeal makes some people pretty upset, including the creators of this infographic.

What I like most about this infographic is that it shows that what we individually value isn’t always what everyone values.  It’s also instructive (I think) in that it critiques an aggregation of behavior without any solution for the problems it poses. Like her predecessors and those who follow Miley Cyrus, there will always be more people interested in celebrity than the Edward Snowdens of the world.

I’m curious to know your thoughts on this one.

social media content popularity infographic

Photo by Cultura Popular ( [CC-BY-SA-3.0], via Wikimedia Commons
Infographic by Brickhouse Security

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