Learn how peers (and competitors) are wielding real-time marketing, where the pain points are, and how you might incorporate it successfully into your own business plan. Download now!

Content Creator? Make Sense Of Google AuthorRank

Content Creator? Make Sense Of Author Rank – New, Free Tool

If you’re a content creator, you’re aware of Google’s AuthorRank. It’s a way to build your authority online. To assess your “authority,” do a Google search for a piece of content you’ve written. If your image pops up next to your content in the results, you’ve got authority, in Google’s eyes.

All you need to do to get the magic image is join Google+, then associate your name with your content.

There’s a lot of discussion about whether or not Google takes AuthorRank into account in its search algorithm. And if it doesn’t yet, will it take it into account in the future.

In a sense, it doesn’t matter. As Mark Traphagen says:

I’m convinced that if you’ve properly set up Google Authorship; and you’re creating memorable, well-targeted, authoritative content; and you’re building effective networks of fans and key influencer relationships to help spread it, you’re well in position for whenever “AuthorRank” comes calling.”

Got AuthorRank? Find out with this free tool.

Virante has created a free Author Rank tool, currently in beta. You can use the tool to discover how you, and your content, appear to Google. Here’s Vitante’s Author Rank Tool FAQ to help if you have questions.

Just enter your Google+ account ID, and click GO. You’ll need to wait a couple of minutes to get the results. Be sure to save the page.

In a month or two, you can use the tool again, after you’ve created more content. As the tool’s page says: “The easiest way to increase one’s AuthorRank is to write better content on better sites.”

I tried it. I love the “themes” at the bottom of the stats.

Here are mine:

Themes

Computers/E-Books: 3

Business/Marketing_and_Advertising/Internet_Marketing: 2.53

Arts/Writers_Resources: 5.5

Arts/Literature/Horror: 4.45

That’s how Google sees me, according to the tool. To be seen as an authority on those topics, or on others, I’ll need to produce more good content in the areas in which I want to boost my authority.

Is the tool accurate? Who knows. It doesn’t really matter, because Google hasn’t said that it takes AuthorRank into account in its rankings. However, the tool does give you a sense of how you appear to Google, and that’s extremely valuable.

Join Angela on Google+, and on Twitter: @angee

The post Content Creator? Make Sense Of Google AuthorRank – New, Free Tool appeared first on Angela Booth's Creativity Factory.

Join The Conversation

  • Angela Booth's picture
    Dec 9 Posted 1 year ago Angela Booth

    Thank you!. :-) I'm pleased you found the article useful.

  • Sunday's picture
    Dec 9 Posted 1 year ago Sunday

    Google AuthorRank could be an important factor for Google rankings. This is a statement of fact I have agreed with this post. The tool you have shared is helpful and could  readily be applied for improved decision making with regards to how authoritative a marketer is.

    I have shared this comment in kingged.com - the content syndication website for Internet marketers where I have found this post.
    Sunday - kingged.com contributor

    http://kingged.com/content-creator-make-sense-of-google-authorrank/

  • Angela Booth's picture
    Dec 8 Posted 1 year ago Angela Booth

    Thanks Mark. Great tool. 

  • Mark Traphagen's picture
    Dec 8 Posted 1 year ago Mark Traphagen

    Thanks for sharing about our tool! I'd be happy to answer any questions.

Upcoming Webinars

Whitepapers

  • July 29, 2015
    Real-time marketing: you know it's a critical element in your business strategy, but are you finding it hard to master? You're not alone....
  • July 15, 2015
    Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...