Sep 22 Posted 2 years ago
Good commentary. It can get easy to try to widen the net too much. In the end, it is hard to build an audience if they have no idea what to expect.
That goes beyond social media and content curation, too. If a website owner wants Google to rank them, the website needs to have an idea of why it exists and for whom. Otherwise, it will be hard for search engines to diagnose what topics and keywords are relevant to the website, which obviously will decrease the chances of driving organic traffic.
Sep 20 Posted 2 years ago
Great article Tommy. My favorite (and I think the most important) was number 4. Too often are campaigns sent on tangents based on the author's ego or (sometimes worse) fear that they aren't "hitting enough people."
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