Sep 20 Posted 2 years ago
Said perfectly by George Entwhistle in his first speech as new chief of BBC, "I would say that we’ve taken – joyously – our capacity to present and distribute existing forms of content to their natural limits rather than innovate."
Sep 18 Posted 2 years ago
Not that I'm a curation expert, but I have to suggest that blogging - even from a thought leadership perspective - often involves curation. Rarely is a blog post written that does not include a link to and perhaps commentary around another source. That's a form of curation. Even David's post appearing here on SMT is a product of curation.
I think a best practice is to incorporate both the creation of original content supplemented by curated content -- a list post once per week, for example.
All I am saying is don't throw the curation baby out with the bathwater. It can be a value add.
Sep 17 Posted 2 years ago
I agree with everything in the article except one critical point - content curation is not and should not be about just pointing, without adding any additional value, to other people's work.
The traditional role of a curator (even in the way wikipedia defines it) is to help interpret the work, in addition to simply collecting it. Curators make statements through the body of work they curate. They often add commentary and serve as a guide to the less experienced.
I completely agree that curating content is no substitute for original content. I believe that curating is a healthy part of any content strategy, but it shouldn't be curating "point and shoot" style. A meaningful post that gathers resources, and adds color or opinion or additional expertise alongside them, is a gem.
My final comment: Some of the most beautiful and engaging tumblr feeds I have stumbled across have zero commentary, and the work is not original, either. They are just curators with great taste and an interesting perspective who communicate new viewpoints or ideas through the body of the work they circulate. This is the art of being a curator. It's a difficult art, but in a way, the body of work they pull together almost becomes something original.
I believe we should all be conscious of the value of the content we are creating or redistributing - is this better or different because I said it?
Thanks for the article, I enjoyed it.
Sep 17 Posted 2 years ago
The curation concept is so overused that we hardly find the exclusive and exception (read new) nowadays. To some extent, content curation works well for few niches but not really for all. I partially agree with you, David. Thanks for sharing your honest opinion :)
October 06, 2015Tuesday, October 6th at 12pm ET/9am PTExclusive, Live Webinar from Social Media Today Any good marketer knows that social selling is the next f...
September 15, 2015At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automa...
July 29, 2015Real-time marketing: you know it's a critical element in your business strategy, but are you finding it hard to master? You're not alone....
July 15, 2015Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...