May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Sep 20 Posted 2 years ago
Said perfectly by George Entwhistle in his first speech as new chief of BBC, "I would say that we’ve taken – joyously – our capacity to present and distribute existing forms of content to their natural limits rather than innovate."
Sep 18 Posted 2 years ago
Not that I'm a curation expert, but I have to suggest that blogging - even from a thought leadership perspective - often involves curation. Rarely is a blog post written that does not include a link to and perhaps commentary around another source. That's a form of curation. Even David's post appearing here on SMT is a product of curation.
I think a best practice is to incorporate both the creation of original content supplemented by curated content -- a list post once per week, for example.
All I am saying is don't throw the curation baby out with the bathwater. It can be a value add.
Sep 17 Posted 2 years ago
I agree with everything in the article except one critical point - content curation is not and should not be about just pointing, without adding any additional value, to other people's work.
The traditional role of a curator (even in the way wikipedia defines it) is to help interpret the work, in addition to simply collecting it. Curators make statements through the body of work they curate. They often add commentary and serve as a guide to the less experienced.
I completely agree that curating content is no substitute for original content. I believe that curating is a healthy part of any content strategy, but it shouldn't be curating "point and shoot" style. A meaningful post that gathers resources, and adds color or opinion or additional expertise alongside them, is a gem.
My final comment: Some of the most beautiful and engaging tumblr feeds I have stumbled across have zero commentary, and the work is not original, either. They are just curators with great taste and an interesting perspective who communicate new viewpoints or ideas through the body of the work they circulate. This is the art of being a curator. It's a difficult art, but in a way, the body of work they pull together almost becomes something original.
I believe we should all be conscious of the value of the content we are creating or redistributing - is this better or different because I said it?
Thanks for the article, I enjoyed it.
Sep 17 Posted 2 years ago
The curation concept is so overused that we hardly find the exclusive and exception (read new) nowadays. To some extent, content curation works well for few niches but not really for all. I partially agree with you, David. Thanks for sharing your honest opinion :)