May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Apr 2 Posted 1 year ago
I've several thoughts on this piece and even some feelings. My first thought was to refer to it as an "article" rather than a "piece". Of course, it is an "article" in the strict sence, but "puff-article" is not really vernacular and "puff-piece" is and "puff-piece" is so much more what this "article" is.
The first three parans could and should have been cut. TIf not for for their wordiness and flimsiness, then radically compacted.
The author's inclusion of her credentials is irrelevant. If I felt the need to know more about the author, I would have sought out her bio or Googled her. Sadly, the inclusion of them was even more than irrelevant, it was damaging. She's educated, now in posession of journalism degree, yet her concept and execution are week.
Now, for the feeling part I alluded to. I feel the time it took me to read this piece should be reimburesed. It was a waste. I feel cheated and I want it back.
Anyway, I too gathered degrees that were supposed to point to my learned skill in writing. I know what that feels like. Young. Confident. My first book was published when I was 23. Oh, it was edgy and clever! Except was a piece of garbage. We learn. Keep at it.
Mar 30 Posted 2 years ago
I love the whole bloggery concept and your description of almost hysterical obsession with content marketing :) I also liked your observation that early adopters tend to be rather zealous. Thanks for an entertaining read!