Hundreds of thousands of customer conversations happen on social media every day. Learn more about social listening on the next #SMTLive webinar. Register here.

Content Marketing: The 6 Secrets to Contagious Content [INFOGRAPHIC]

 

Content Marketing - The 6 Secrets to Contagious ContentIf you’re creating content, it pays to take the time to develop the most contagious content possible. Creating and publishing large amounts of average or below average content (let’s be honest now…) more resembles a dreaded content farm than a compelling well of resources that brings visitors to your site over and over again. Oh, and by the way, compelling content gets shared a lot – hence the name “contagious content” that Jonah Berger from the Wharton School has been talking a lot about recently.

Jonah Berger is a an associate professor or Marketing at the Wharton School. He’s been doing a lot of research lately on what makes content spread and has recently written the book, Contagious: Why Things Catch On. Through his research, Jonah has boiled the secrets of contagious content down to 6 key drivers (shared below).

The 6 Secrets to Contagious Content:

1) Social Currency - How your peers feel about a particular idea, topic or brand

2) Triggers - Tying your idea or product to common occurances in daily life

3) Emotion - Evoking deep emotional reactions

4) Public - Increasing the visibility and recognizability of an item

5) Practical Value - More useful information gets share more often

6) Storytelling - The broader narrative that surrounds this idea, topic or brand

Read the informative infographic below for more details on the six secrets:

Contagious Content [Infographic]

So will you approach content differently?

Will this change the way you approach how you create content? Let us know in the comments!

Join The Conversation

  • Oct 21 Posted 1 year ago Sara Parks

    If longer content is more often shared, then why do blogs end up short?  I thought users didn't want long pieces of information to read.  I can see the pros of both but do the rules for articles not also apply to blogs?

Upcoming Webinars

Whitepapers

  • April 24, 2015
    Pinterest is a critical channel for any e-commerce brand. With over 70 million registered users, it deserves to be a big part of any social...
  • April 10, 2015
    With its 271 million monthly active users who produce 500 million tweets per day, it’s getting harder and harder to ignore Twitter as an im...