Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Content Marketing, Advertising, Big Data and Mobile Marketing Trends 2014 [INFOGRAPHIC]
Posted on January 8th 2014
2014 is upon us and as predicted, big changes are expected in next 12 months. It's not a secret that 2014 will again transform the digital marketing world in the form of content, advertising, big data and mobile marketing. Check out this infographic from syndacast that highlights some of the digital marketing trends for 2014.
Content marketing trends
Simplicity will matter even more - Google understand this before anyone else - is there a homepage less cluttered or more complicated than Google?
Content marketing never was and will not be only about link building - It has been effective since John Deere published the Furrow Magazine in 1895.
Story telling will become paramount - In 2014, marketers must be able to tell their story as succinctly as possible.
Social media return-on-investment will be a heavy focus for advertisers.
2014 will be a year of location-based marketing for businesses.
By 2020, Big data is expected to grow exponentially according to through analysis and predictions.
Internet traffic on mobile phones is expected to exceed traffic from traditional desktops.
56% of mobile phone users depend on local search. Local businesses can yet make an online presence.
Websites are adapting their page to Google responsive web design and HTML5 friendly layouts.