How does that listening play out in actionable ways? What should you be listening for, and how do you take listening to the next level? Register now to learn from our expert panel.

The Content Marketing Conundrum [INFOGRAPHIC]

Marketers are spending more on content marketing than ever before, but without a clear strategy how can you calculate return-on-investment?

While 88 percent of marketers in the UK are now implementing elements of content marketing, only 42 percent actually have a documented content strategy. When competing for page-view, click-through, likes and shares, companies must race against the clock or risk being left behind in the content marketing game. Research from Content Marketing Institute shows that content marketing is more effective if marketers follow a content strategy. It's the only way to win.

The below infographic from JBH Marketing summarizes the top content challenges faced by marketers and how these could be overcome. As well as 5 benefits of implementing a content marketing strategy.

Content marketing is a battle of wits. Having a clear strategy helps underpin all of your activities, focusing on objectives, budget, resources and execution. This infographic outlined the main content marketing challenges and offered guidance on how marketers can overcome them. The Content Conundrum - #infographic #contentmarketing #socialmedia

Join The Conversation

Upcoming Webinars

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...