The Content Marketing Conundrum [INFOGRAPHIC]

Irfan Ahmad
Irfan Ahmad Blogger, social media savvy and infographic designer, Digital Information World

Posted on May 18th 2014

The Content Marketing Conundrum [INFOGRAPHIC]

Marketers are spending more on content marketing than ever before, but without a clear strategy how can you calculate return-on-investment?

While 88 percent of marketers in the UK are now implementing elements of content marketing, only 42 percent actually have a documented content strategy. When competing for page-view, click-through, likes and shares, companies must race against the clock or risk being left behind in the content marketing game. Research from Content Marketing Institute shows that content marketing is more effective if marketers follow a content strategy. It's the only way to win.

The below infographic from JBH Marketing summarizes the top content challenges faced by marketers and how these could be overcome. As well as 5 benefits of implementing a content marketing strategy.

Content marketing is a battle of wits. Having a clear strategy helps underpin all of your activities, focusing on objectives, budget, resources and execution. This infographic outlined the main content marketing challenges and offered guidance on how marketers can overcome them. The Content Conundrum - #infographic #contentmarketing #socialmedia

Irfan Ahmad

Irfan Ahmad

Blogger, social media savvy and infographic designer, Digital Information World

I'm a blogger, social media savvy and founder of Digitalinformationworld. Love to explore the internet and show people interesting infographics. Follow me on Google+ and Twitter.

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