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Marketers are spending more on content marketing than ever before, but without a clear strategy how can you calculate return-on-investment?
While 88 percent of marketers in the UK are now implementing elements of content marketing, only 42 percent actually have a documented content strategy. When competing for page-view, click-through, likes and shares, companies must race against the clock or risk being left behind in the content marketing game. Research from Content Marketing Institute shows that content marketing is more effective if marketers follow a content strategy. It's the only way to win.