You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!

Content Marketing During the Content Marketing Boom [SLIDESHARE]

For the past several years, brands have been told they should act like publishers –and, indeed, the tools are all there to do so.  The problem is that too many brands have embraced the tools without doing the hard work of thinking through where they really fit into the media landscape. 

When a brand publishes, it is asking readers to consider it to be a trusted source. When readers sift through the nearly unlimited information choices, they filter by how credible they view the source to be.  These are the tough facts of publishing.  This deck offers a few thought starters on how brands can claim a spot among trusted content providers.

 

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