Social Listening: Harness Marketing Insights From Consumer Conversations: Click here to register for the free on webinar February 9th at 12pm ET/9am PT.
 

Content Marketing During the Content Marketing Boom [SLIDESHARE]

For the past several years, brands have been told they should act like publishers –and, indeed, the tools are all there to do so.  The problem is that too many brands have embraced the tools without doing the hard work of thinking through where they really fit into the media landscape. 

When a brand publishes, it is asking readers to consider it to be a trusted source. When readers sift through the nearly unlimited information choices, they filter by how credible they view the source to be.  These are the tough facts of publishing.  This deck offers a few thought starters on how brands can claim a spot among trusted content providers.

 

Join The Conversation

Upcoming Webinars

Whitepapers

  • February 05, 2016
    Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
  • December 15, 2015
    New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...