Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Content Marketing During the Content Marketing Boom [SLIDESHARE]
Posted on May 15th 2014
For the past several years, brands have been told they should act like publishers –and, indeed, the tools are all there to do so. The problem is that too many brands have embraced the tools without doing the hard work of thinking through where they really fit into the media landscape.
When a brand publishes, it is asking readers to consider it to be a trusted source. When readers sift through the nearly unlimited information choices, they filter by how credible they view the source to be. These are the tough facts of publishing. This deck offers a few thought starters on how brands can claim a spot among trusted content providers.