Content Marketing Warfare on Google Panda & Penguin [Infographic]

Posted on July 18th 2012

Content Marketing Warfare on Google Panda & Penguin [Infographic]

If your website rankings have changed for the worse as a result of Google’s Panda and Penguin algorithm updates, then you’re probably looking for a new SEO tactics. The founders of Quaturo, a content marketing company, and Neo Mammalian  Studios, a infographic design company, put together this infographic titled “Content Marketing: What’s your plan of attack?”

The infographic cleverly relates content marketing to warfare, focusing on different strategies and tactics pre/post Panda and Penguin. Before these major Google algorithm updates, a website could get high rankings by applying the  “weapons” blog spamming, blog networks, linkwheel, mass paid linking, article, marketing, and web 2.0. These tactics allowed for scalable and noticeable affects on search engine rankings. The alternative “weapons”, as presented in the infographic, are quality blogging, unique guest posts, interactive content, infographics, linkbaiting, and asset building. The latter is considerably more time consuming but obviously of more value to the end-user.

What have been the results of the Google Panda and Penguin updates?

  • 12% of search results were affected by Panda, as it focused on “spam factors”, “keyword stuffing”, and “over-optimization.”
  • 3.1% of search results were affected by Penguin, as it focused on quality over quantity.

How should you react to these changes?

If you’ve subscribed to the quality over quantity mindset on your website and have been doing what’s best for the user first then you’ve probably noticed minimal changes in your rankings. You’re the SEO marketer who has been doing things right from day 1. The truth is Google, Bing, and whatever other search engines pops up are going to continuously tweak their algorithms to “better” their results.

If you’re applying gray hat or black hat tactics that “chase the algorithm” then you’re at risk of changes such as these destroying your rankings. Does your website really deserve to be number one? Are you the biggest? Do your customers naturally generate the most buzz for your company over your competitors? If the answers to any of these questions are “no” then you’ve likely resorted to tweaking your site up the results page. Step back, focus on creating some real value and stop building thousands of irrelevant links. Focus on adding value to your customer and you won’t have to worry about these changes or any future ones.


Infographic by Quaturo



Cody Ward

Cody Ward is a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area. He has worked to help Fortune 500 companies and small businesses alike fit together the right pieces of their B2B or B2C marketing puzzle. By combining technical solutions with modern marketing strategy, Cody has developed a track record for executing digital marketing campaigns that deliver strong ROI results.

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Posted on July 23rd 2012 at 7:25PM

Sorry to say but your so called infographic is so irrelevant and have a little sense of self promotion. I really don't understand what made you to deliver such a generic statement about a country (India), Moreover you have categories article marketing under "Content Wave Assualt" and you himself did the same(article syndication). Anyone can easily find the infographic at multiple places 

Posted on July 24th 2012 at 4:03PM

Thank you for taking the time to comment.

I'm sorry you didn't see any value in the post or infographic. The content was intended to focus on identifying the need to change tactics as the SEO space evolves. Not everyone utilizes all of these tactics, including outsourcing.

I can't take credit for creating the infographic. However, I'm happy to be part of spreading it to different websites because I found it useful in thinking about SEO. My hope is others will too.

Posted on November 27th 2012 at 10:38PM

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