May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jul 4 Posted 1 year ago
Will, you are certainly right that 2013 is the year of content marketing! Did you know that marketers spend over 25% of their budget on content marketing? A staggering $118.4 billion will be spent on content marketing, viral marketing and social media this year alone!
If these stats intrigue you, check out this infographic recently posted by my colleague: [Infographic] The State of Content Marketing 2013 - The Wishpond Blog