Sep 25 Posted 2 years ago
Steve - Thanks for the talk, slides and video. Unfortunately I was not able to attend Social Media Week, but viewing it online is a great alternative.
Content marketing seems like it's becoming a 'dirty' word (gasp!) because of the mess of shallow articles out there. To find quality pieces that stand out is hard as you have to sift through the garbage.
But with talks like yours, it looks like the industry is slowly coming to the realisation that spamming shallow pieces of content may not be as useful as it once was. I'm especially heartened by industry players such as Moz leading the charge to focus on 'big content'. Google and other search engines seem to have adapted to this as well (maybe Google's recent move to not releasing search data is in response to this.)
In fact, dare we go a step further than what you proposed and state - Content should be beneficial to your customer, reflective of your brand. Once you achieve that, search engine optimisation should be taken care of.
Webinars On Demand
February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...