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Sep 25 Posted 1 year ago
Steve - Thanks for the talk, slides and video. Unfortunately I was not able to attend Social Media Week, but viewing it online is a great alternative.
Content marketing seems like it's becoming a 'dirty' word (gasp!) because of the mess of shallow articles out there. To find quality pieces that stand out is hard as you have to sift through the garbage.
But with talks like yours, it looks like the industry is slowly coming to the realisation that spamming shallow pieces of content may not be as useful as it once was. I'm especially heartened by industry players such as Moz leading the charge to focus on 'big content'. Google and other search engines seem to have adapted to this as well (maybe Google's recent move to not releasing search data is in response to this.)
In fact, dare we go a step further than what you proposed and state - Content should be beneficial to your customer, reflective of your brand. Once you achieve that, search engine optimisation should be taken care of.