Content Mixology: Engaging Audiences With Custom Content [INFOGRAPHIC]

Posted on March 31st 2014

Content Mixology: Engaging Audiences With Custom Content [INFOGRAPHIC]
Content Mixology: Engaging Audiences With Custom Content - infographic
Like mixing a drink, content marketing demands that business marketers serve information in ways that are attractive to their audience. This includes creating and curating custom streams of content, which give users richer and more appealing experiences.

How many brands are using custom content? What results are they seeing? And which tools are more popular? Find the answers and more in following infographic which comes courtesy of uberflip.

Infographic highlights:
24 percent of content marketers report that the biggest marketing obstacle that they face is getting targeted audiences to engage with content.
46 percent of companies create targeted content based on progressive buyer persona profiles.
 
Content Mixology: Engaging Audiences With Custom Content - infographic

Infographic: What Content Marketers Can Learn From Bartenders

Irfan Ahmad

Irfan Ahmad

I'm a blogger, social media savvy and founder of Digitalinformationworld. Love to explore the internet and show people interesting infographics. Follow me on Google+ and Pinterest.

See Full Profile >

Comments

The ability of content marketing comes from deep involvement that is very cost-effective. This recipe was repeated slowly but surely for the next few years and became recognized as custom publishing, customer publishing and custom media.